Reel and Slide (Jan-Sep 1919)

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30 REEL and SLIDE PRIZMA A new method of practical, color motion photography that re-creates Nature on the screen in all her splendid colors. Entertaining, instructive, and altogether delightful ! Now showing in leading theatres. ASK THE MANAGER OF YOUR FAVORITE THEATRE Distributed by all WORLD FILM BRANCHES Association to Produce Films for Institution Motion picture entertainments for churches, schools, community centers and other institutions will be provided, produced and distributed direct by the American Educational Motion Picture Association, recently organized with offices, studios and laboratories at 69 and 71 West Ninetieth street, New York, according to an announcement coming from the association. The long desired systematic and efficient distribution will be established in a system of exchanges or branch offices in the principal cities where films especially for these institutions will be handled exclusively with no consideration for the motion picture theater, reads the announcement. Popular entertaining dramatic and comedy productions will be produced and distribution provided the popular evening's entertainment that the churches of all denominations are now seeking. Other productions will be instructional entertainment films for both the juvenile and adult minds and the development of distinctly educational pictures or screen text books for the classroom. The president of the American Educational Motion Picture Association is Allen S. Williams, for twenty-two years a lecturer and writer on anthropology, zoology and other subjects; vice-presidents, Margaret I. McDonald, editor, Educational Department, "Moving Picture World," and John McAleer, president, Screen Entertainment Educational, Inc. ; executive secretary, A. D. V. Storey, president Boys' Life Productions, and editor "Boys' Life Screen Review," produced under the editorial su pervision of the Boy Scouts of America. An active advisory committee includes Dolph Eastman, editor "Educational Film Magazine"; C. H. Moore, in charge of Film Production, Division of Educational Extension, U. S. Department of Education ; Joseph Hopp, chairman Committee on Motion Pictures, Chicago Board of Education ; Lloyd Van Doren, Chemical Department, Johns Hopkins University; Howard R. Garis, author "Uncle Wiggily Bedtime Stories," and George Matthews, Quality Film Laboratories and Studios. Paramount Enters New Field (Continued from page 28) gaged in its production and distribution, is something that can be accomplished best by the motion picture. Business men are coming to realize this more and more, so that in the next few years the cinema in all probability will take rank as the world's greatest salesman. The executive branch of the Educational and Industrial Department of the Famous Players-Lasky Corporation already has become a large force, and embraces some of the best known men in this end of the film industry. Among my associates are W. O. Hurst, in charge of production; Henry MacMahon and Carl H. Carson, handling scenarios ; Paul Terry, John Terry, Frank Moser, Pat Sullivan, Bert Clark, Harry Leonard, H. M. Shields, Richard A. Jones, N. K. Parkhurst and others equally well suited for their respective work. De Vry Defends Standard Width Film Stock A four-page leaflet, distributed by the De Vry Corporation at the N. E. A. convention in Milwaukee, offers a defense of the standard width moving picture film. Quoting from this leaflet, we read: "The inconsistency of two standards in motion picture film closely parallels the inconsistency of two gauges of railroads — no interchange of ideas are practical on the former — no interchanges of travel and commerce possible on the latter. The deplorable conditions in Russia today, with its widespread ignorance over a large area, can be laid to a great extent to its lack of intercourse and travel, due to the adoption of the narrow gauge for railroad years ago. It excluded itself from outside intercourse and ideas. Progress could not advance, and still the motive of adopting this narrow gauge was the same as that which built the Chinese wall — protection — and a mistaken motive of safety. "To narrow the field of anything is to retard — to hinder — to obstruct. The aims of all intelligent men of today is to make everything of universal standards, weights and measures. Yes, even language and the motion picture has pointed the way. "Narrow width film is and always will be more expensive than standard width. There can be but one standard — the world's standard. All other widths complicate and halt the natural development of the application of motion pictures in other fields. "If inflammable film is the hazarrd claimed when used in fire-proof, fool-proof portable projectors it is the height of criminality to use it in theater projectors. The only solution is to make all film noninflammable, which will be accomplished only in direct proportion to the demand. More than one standard diverts the issue and proportionatelv delays the advent of all film being non-inflammable. "Naturally anything said against the use of non-inflammable film for the standard size condemns it for the off-standard. "There is no hazard in s the use of inflammable film in a fire-proof, fool-proof, portable projector. Outside of the projector the hazard involved in the use of inflammable film does not exist as compared to the handling of gasoline, benzine, cleaning fluids, liauid stove polishes, etc., as the film has to come within actual contact with the flame. Inflammable film is not explosive. It can be sent in the government mail, explosive products cannot. "The only reason there are fires in motion picture booths is due to the use of carbon arc lights and the operator's smoking. Film is as safe to handle as the Kodak film you are handling every day, or any other celluloid articles such as French ivory toilet pieces, etc. It only becomes a serious hazard when stored in large quantities and then only through malicious carelessness. Even this has been overcome by recent developments in practical measures to safeguard it by the film manufacturer." At a meeting in School No. 1, Albany, N. Y., recently to stimulate interest in home gardering motion pictures of gardens in other communities were shown, leted. Cbmplete Motion Picture Equipment for Educational and Business Organizations National & Speer Carbons — Mazda Lamps CHARLES F. CAMPBELL 14 West 31st Street New York AL. HENDRICKSON, Charge d'Affaires