Reel and Slide (Jan-Sep 1919)

REEL and SLIDE 47 'Til Tell the World!" THE advent of the industrial motion picture is the most important thing that has "happened" in advertising circles since the stone age of the profession. It is as important to American industry as James Watt's monkeying with a tea kettle. Only the literate can read your written story — a savage in Zululand can understand a story told in pictures. What are you going to say to the boss when he asks you what you know about industrial pictures ? If you are one of the lucky ones who go to the Convention you can go home and tell him all I know. It is more important for you as an advertising man to know this than it is to know the difference between Cheltenham Bold and Delia Robbia. An industrial motion picture theater in the Gold Room—Hotel Grunewald The same room where you are going to eat lunch, and hear the big fellows talk. As soon as the daily luncheon is over the show will start. Continuous performance to 10 P. M. All Free. Exhibits — Lectures — Demonstrations You'll see pictures that I have made for big National Advertisers. You'll see practical demonstrations of Dealers' Campaigns — showing a picture in dealer towns selected by the advertiser. You'll learn of the 1001 uses of Industrial Pictures within your organization. You'll learn how to get theater circulation — -how to circulate your films free. You'll learn costs and results. You won't have to take my word for anything — my enthusiastic clients will tell you what their pictures did for them. I'll be there in person to greet you with a smile. The latch string will be on the outside 24 hours a day. I don' t wan t to sell you anything but I want to prove to you that the motion picture is the biggest thing in the advertising field today. Harry Levey. World Wide Activities You'll learn why the Universal has a camera expedition in South Africa. One in Sumatra — Malay Peninsula. One forming to go to South Africa. You'll learn what your competitors know about the use of the motion picture in: Meeting Competition Increasing Distribution Stimulating Sales Popularizing your house, name, brand or product Demonstrating use of product Assisting salesmen You can learn how to use motion pictures — As a permanent record of your plant Visualizing shop practices In welfare work In invention, research and laboratory work In solving labor problems Selling and training your own salesmen And many more practical uses— all demonstrated through the experience of big concerns you know. An advertising manager who is not fully informed — (not what you think you know — but demonstrated actualities) about motion pictures is unprogressive and in our profession that is a crime. If you have any films— bring 'em along — I'll tell you how to make them work to get back the money they cost the boss. You won't be able to miss us at the Convention — but you had better make it a point to get the big story I have to tell. Don't forget the Universal Gold Room — Gold Room — Gold Room UNIVERSAL FILM MANUFACTURING COMPANY Carl Laemmle, President Harry Levey, Manager, Industrial Department Largest Producers and Distributors of Industrial Motion Pictures in the Universe Studios and Laboratories — Universal City, Cat.; Fort Lee, N, J. Offices, 1600 Broadway :: :: :: :: New York Please say, "As advertised in REEL and SLIDE," when yojt write to advertisers