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When a company such as ours uses its corporate funds to sponsor a program on television or radio, it does so with but one purpose — to reach the largest possible number of the public as its audience, and to present its products to that audience in the most favorable light . . . since it is the function of an artist employed on such a program to please rather than to displease, and since the successful promotion of consumer products depends in large measure on the impression left by sponsored entertainment, it follows that we would be wasting share- holders' funds were we to employ artists or other persons who, under company auspices, are likely to offend the public . . . We would dis- approve of employing an artist whose conduct in any respect, "politi- cal" or otherwise, has made him or is likely to make him distasteful to the public. Laurence A. Johnson, who takes action when a "controversial" person does appear on radio-tv, uses economic threats to get his way. In addition, much of his effort has gone into making obscure and unknown performers "controversial." The Syracuse grocer, therefore, not only lends credence to the "economic" argument for blacklisting; generally speaking, he is the argument. This is not to say that were there no Johnson there would be no blacklisting. Far from it. Without him though the industry spokes- men would be hard put to illustrate their dollars-and-cents case. But everyone can see that when the grocer hi Syracuse objects to how his suppliers use their advertising money, he does something about it. He visits, phones, telegraphs or writes networks, adver- tising-agency executives and sponsors themselves. He does not say he will remove the products of the offending sponsor from the shelves of his Syracuse stores, but he does threaten to hang a sign over their product, pointing out that these manufacturers employ "subversives." That is usually enough to get action. Moreover, Johnson encourages other store owners to join hi the crusade and urges shoppers to write letters threatening to withdraw patronage if sponsors do not heed his judgment about radio-tv talent. For all their influence, Johnson and his Syracuse supporters do 101