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MANAGERS AND PROJECTIONISTS 1195
device be selected with due care as to its excellence and efficiency, and if it be placed under the charge of an attendant who will get the best possible results from it, the equipment may be installed by theatres without the least fear of after-regrets, save only perhaps those having synchronized sound equipment installed who may prefer to use the regular turntable which goes with it.
However, in that latter it will be well to consider the fact that the exhibitor is then restricted to the comparatively limited library of records made for use with that equipment, since those turntables rotate only 33^3 times to the minute; nor is it possible to increase that speed so that regular phonograph records can be used.
On the other hand, the exhibitor will do well to study the possibility of installing synchronized sound from every angle before purchasing non-synchronous equipment, because there is, beyond any chance for argument, very great advantage in synchronous sound. With it the exhibitor is enabled to bring the best artists right into his theatre in what amounts to a personal appearance. He may, with synchronous equipment, even cause the President of these United States of America, and the King of England to appear before and talk to his home people. He may with that equipment cause the very best operatic singers in all the earth to appear "in person" and actually sing to his people. He is enabled to visualize the news events of the day, and who will presume to question the value of these things to any theatre, be it little or big!
It then becomes a matter of determining whether or no the thing can be made, through the box office, to carry itself financially, and that the w^ise exhibitor will