The romance of motion picture production (1920)

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72 THE ROMANCE OF MOTION PICTURE PRODUCTION The reputation of their product is always a xrvy valuable asset to the average commercial or manufacturing company. The value of this product generally increases with the age of the organization. Therefore it is very difficult for a new firm to enter the field by attempting to put this same product on the market. The older establishment has a great advantage over its new arrival. This is not the case, however, in motion picture production. The new arrival in the game has an equal chance with the old producer. While it is true that the older organizations are making strenuous efforts t<> keep all of their productions up to a certain standard, the new or independent producer is just as likely to hit upon a story that will catch the public fancy. He has the same chance of picking another "Birth of a Nation" or another "Miracle Man" as any other of the older film magnates. The pioneers of Alaska undoubtedly found romance in their pursuit of wealth, although it was coupled with physical hardships. The "Forty-Niners" wouldn't have missed their wild rush to the Eldorado for anything in this world. The Wall street plunger finds his nerves strained to the breaking point as the thousands of dollars come and go. After all it is the pursuit of the almighty dollar that makes commercial romance, but it is doubtful if anything in the world is quite as fascinating as the production of the silent drama. THE END.