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EDITOR THIS ISSUE Marjorie Sloan
March 4 , 1949
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VOL. 1 NO. 1
DEBUTS AND FUTURES
ABC Announces 2 6 week series of exclusive films of Eisenhower's CRUSADE IN EUROPE.
NO DATES as yet, hut first two weeks will show confiscated Jap and German films. An exclusive for TV, these films released through 20th-Century Fox, The March of Time, Doubleday Publishers & ABC.
RIDDLE ME THIS becomes CELEBRITY TIME and moves to ABC on April 3 f 8-8:30pm Sundays, sponsored by B.F. Goodrich Co. on 9 ABC East & Midwest stations.
BOX LACROSSE To be televised for the first time 9P& Saturday, March 12 locally over WJZ-TV from 7th Regt, Armory, with home team vs Dartmouth.
CBS PREVIEW -THE LIVING MAGAZINE debuts March 7th, 8-8:30pm over entire Net, and sponsored by Philip Morris through Biow Agency; with Tex and Jinx McCrary and guests (reviewed in Special Show section herein) .
DIM Inaugurates Spring Schedule March 7th; moves back daytime starting from 9 to 10am, off the air from 2:15pm to 5pm weekdays until start of baseball season, April 15. Announce 71 spots before and after games for General Foods (Diamond Salt), Emerson Drugs (Bromo Seltzer), and Barney's Clothing.
WPIX Announces 31 Remotes for Month of March sports, variety, public events.
GOLDEN GLOVES Eastern finals, March 7-10 for Chevrolet Dealers (Campbell-Ewald) at 8pm nightly with Jimmy Powers and Jack McCarthey.
CITY HALL five minute news show on Saturdays, 7 : 10 -7 :15pm, with John Crosson, Daily News reporter, commenting on city government and officials; guests......
starts March 5th with Mayor O'Dwyer; 10 week sponsorship by Imdrin, Rhodes Pharmacal.
NBC Announces NBC TV University Theatre for Spring arrival by arrangement with the
Educational Theatre Assoc, of over 100 universities. Scheduled is Amherst Masquei "Julius Caeser" April 3* Others to include Hasty Pudding, Mask & Wig shows.
LADY NEXT DOOR debuts March 9 for Wednesdays 6:30-7pm with Madge Tucker.
SHOW BUSINESS, INC. debuts March 10 for Thursdays 10-10 :30pm; Danton Walker and guests in Broadway variety show.
FUN WITH THE ARTS debuts March 10 for Thursdays 9-*30-10pm; panel of literati engage in a quiz program, written by Radio PAs, Dick Pack, Joe Ranenn.
ELOISE MCELHONE debuts March 7 weekdays 2.*30-3pm replacing Bess Johnson.
HENRY MORGAN debut3 Monday March 21 for five a week from 7 J30-T :45pm on Network.
THIS ISSUE
Page
Index to Programs on the Air . 20
Children's Programs . 17
Comedy -Variety Programs . 3
Dramatic (Guest One-Shots) . 2
Dramatic Serials . . . 8
Fashion-Women's Programs . 16
How To .. .Programs . 19
Interview Programs . 14
Musical Variety Programs . . 4
Musical Quarter-Hours . 6
News Programs, Films . 15
Panels , Forums . 11
Quizz-Game Programs . 7
Religious Programs . . 5
Special Programs (One of A Kind) . 10
Sports Remotes . 12
Sports Programs . 13
Talent Programs . . 9
NEXT WEEK- Comparative Film Programing on all five New York stations; package producer profile; debuts and futures; package availabilities; Notes on the Trade Press; Best Bets for Guest Shots; Analysis of this (March 4) issue.