Ross reports on television programming. (1949)
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COMEDY VARIETY SHOWS
ABC
AMERICAN MINSTRELS OF 1949 E & W Net; 8 -9pm Thursday; SUSTAINING; PACKAGER Ed Wolf Assoc; DIRECTORS Jack Rubin, for Wolf, & Fred Carr, ABC; WRITER Billy K. Wells; MUSIC Glen Osser; SETS & COSTUMES Wes Fraser, three or four sets per week; REHEARSAL TIME 17 hours; CASTING Paul Ross, at Wolf (420 Madison Ave.) CAST Jack Carter, Pick & Pat, Jimmy Burrell, tenor, & about five variety guests; FORMAT Minstrel show with Carter as Interlocutor; PACKAGE $7500.
CBS
TOAST OF THE TOWN East Net, cable every other week; kinesc also; 9-10pm Sunday; SPONSOR Emerson Radio & TV Receivers; AGENCY Blaine -Thompson; PRODUCERS Mario Lewis St Ed Sullivan; DIRECTOR Alexander Leftwitch, CBS; MUSIC Ray Bloch Orch.; SETS Richard Rychtarik, CBS; REHEARSAL TIME 8-10 hours; CASTING Ed Sullivan 8c Mark Leddy; TALENT Ed Sullivan and Big and small variety acts, plus June Taylor dancing girls & Bloch Orch.; COMMERCIALS live and strip film: display of sets and demonstrations with ANNOUNCER Bob Shepard talking over film.
BUDGET Approx. $5000.
DUMONT
SCHOOL HOUSE Net; 9-9: 30pm Tuesday; SPONSOR Dumont Telesets; PRODUCER -DIRECTOR Robert H. Gordon at William Morris Agency; AGENCY Buchanan; TALENT By William Morris; CAST Kenny Delmar as the teacher, Arnold Stang plus a cast including Betty Ann Nyman, Kenny Bower, Tommy Dix, Eileen Stanley, Roger Price, Wally Cox and others. FORMAT Classroom theme with Delmar as absent-minded prof, who calls on students to entertain; COMMERCIALS at open and close, live: cast integrates by demonstrating sets,
DUMONT -NBC
ADMIRAL BROADWAY REVUE E & W Net; 8-9pm Friday; SPONSOR Admiral Television Sets; AGENCY Kudner; PRODUCER Max Liebman, Myron Kirk, Kudner; DIRECTOR Liebman; WRITERS Mel Tolkin, Lucille Kallen; SETS Fred Fox; COSTUMES Paul DuPont; • DANCING James Starbuck; MUSIC Charles Sanford; TALENT By William Morris Agency; CAST Sid Caesar, permanent stock company: Mary McCarty, Imogene Coca,
Marge & Gower Champion, Estelle Loring, Laura Ann Wells, Ballet dancers; FORMAT Different theme weekly, with songs, sketches, ballet integrated. From the International Theatre, N.Y.C.; COMMERCIALS live: Roy Atwell double talk;
PACKAGE $15,000.
NBC
THE ARROW SHOW East Net, Kinesc; 8-8: 30pm Thursday; SPONSOR Cluett-Peabody Co.Arrow Shirts; AGENCY Young & Rubicam; PRODUCER Dave Levey; Director West McKee; WRITERS Dan & Marvin Simon, Ernie Glicksman, • Larry Markes; SETS Elwell, NBC; MUSIC Harry Salter Orch.; REHEARSAL TIME 20 hours; CASTING Levey;
CAST Phil Silvers, Joey Faye, Jack Guilford, Jack Diamond, Danny Dayton, Harry Mack Triplets. COMMERCIALS Live: gag with dummies; PACKAGE Approx. $7000.
THE BIGELOW SHOW East Net-24 Sta.; 9:30-10pm Thursday; SPONSOR Bigelow-Sanford Carpet Co.; AGENCY Young & Rubicam; PRODUCER Frank Telford, Y & R; Asst.
Breston Wood; MUSIC Recorded; SETS Elwell, NBC, for sketches; REHEARSAL TIME 3 hours; CASTING Telford; CAST Ventriloquist Paul Winchell & Jerry Mahoney, dummy; Mentalist Dunninger; guest celebrities; FORMAT Winchell in comedy routine, then Dunninger & studio audience, then Winchell & guest in sketch; COMMERCIALS live: first, film: 2nd; prepared by Y & R; ANNOUNCER Dan Seymour talks over film showing repairs and patterns of rugs; PACKAGE Approx. $4500
THE LAMBS GAMBOL East Net; 8:30-9pm Sunday, ON AIR 2/27/49; SPONSOR Maxwell House Coffee; AGENCY Benton & Bowles; PRODUCER Herb Leder; DIRECTOR Tom McDermott; MUSIC Johnny McManus; SETS Elwell, NBC; CAST Lambs and others:
Otto Krueger, Bert Lytell, others; FORMAT Set in replica of Lambs Club, various members perform skits or numbers, some dress as women traditional Lambs Gambol or party; COMMERCIALS live & film: situations with cast or animated film.
TEXACO STAR THEATRE East Net; 89pm Tuesday; SPONSOR Texas Co. Gasoline & Oil; AGENCY Kudner; PRODUCER Ed Cashman, Myron Kirk, Kudner; DIRECTORS Bill Templeton, Hugh Brown, Joe Cavallier: WRITER Hal Collins, others; MUSIC Alan Roth Orch.; SETS for skits Elwell, NEC; CASTING Harry Kalcheim, William Morris Agency; TALENT Milton Berle & big variety guests; COMMERCIALS live prepared by Norman Nash; ANNOUNCER Sid Stone who does pitchman routine in middle of the program. Also: Quartet at beginning and end of program.
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