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RESEARCH: Ruth Last
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VOL. 1 SUPPLEMENT A
MARCH 11, 19^9
THIS WEEK DEBUTS, HIGHLIGHTS, DEPARTURES
Saturday, March 12 ABC (Ch7) 8:30-9pm; DEBUT Jack Carter & Co. in comedy-variety. ~ 9pm WJZ-TV only Box Lacrosse from 7th Regt. Armory.
CBS (Ch2) 8-llpm National Invitation Basketball Tourney.
PIX (Chll)8:10-8:25pm -H’wood In New York Lois Wilson, MC .
Sunday, March 13 ABC (Ch7) 4:44-5pm f rom WENR Chicago ThatTs O'Toole; DEBUT
comedy drama hooked for 13 weeks by Homecraft Power Tools through Hoffman & York, Milw.; Ed Slotch Dir.
CBS (Ch2) 4: 30 -5pm Lamp Unto My Feet has Dr. Stephen Kayser
and Sunday School children portray Hebrew Purim Fest.
United Nations Casebook goes off the air.
Monday, March 14 ABC (Ch7) 7*30“7:45pm; DEBUT ICieranTs Kaleidoscope ;film series
with John Kieran commenting on nature (Int’l Tele -Film) .
CBS (Ch2) 7:45“8pm; DEBUT Quadrangle; five a week collegiate musical with Beverly Fite; Ralph Levy produces.
9 : 3°pm; Nat*l Inv. Basketball Tourney continues .
Tuesday, March 15 - ABC (Ch7) 8 -8 :30pm on East Net; DEBUT The Ray Knight Revue with
old radio star and young, new talent. H.Cordery directs.
Wednesday, March l6 CBS (Ch2) 10: 10-10 :45pm; Exhibition. Advertising & Editorial Art
from Museum of Modern Art; Director Fred Rickey.
DUM (Ch5) DEBUT BOXING from Westchester County Center, White
Plains; commentators: Dennis James, Sam Laine ; for Troll Hair Tonic through Gumbinner Agency, & Croton Watches through Franklin Bruck Agency.
Thursday, March 17 PIX
ABC
CBS
DUM
(Chll)lpm; St. Patrick Ts Day Parade from Fifth Aveneue.
(Ch7) DEBUT Roller Skating Derby; for next 12 weeks.
(Ch2) 9pm; Nat1! Inv. Basketball Tourney continues.
(Ch5) 1:30-1 :45pm; Needle Shop starts Thursday sponsorship by Rival Steam-0 -Mat ic Iron through Calkins & Holden (KC) .
Saturday, March 19 ABC
CBS
(Ch7) 8: 30 -9pm; DEBUT Fashion Show.
(Ch2) 8pm; Finals National Invitation Basketball Tourney,
THIS ISSUE j
This Week - Debuts, Highlights, Departures . 1 j
Futures - Programs set for late March, April.... 2 j
Last Week - Arrivals, changes in shows on air . 3
Profile - West Hooker Telefeatures , Inc . 3
Packages - Availables as furnished to us . 4
PROGRAMMING STUDY #1 - Still Kid Shows & Sports... 5
PUBLISHER’S NOTE - This is the first of three supplements to Volume 1, published on March 4th. .. .Supplements will be published on the 2nd, 3rd, & 4th Fridays of each month
and Master Breakdowns of programs being telecast from New York, on the first Friday of each month.
Each supplement will list Debuts, Highlights, and Program Changes for the week, plus at least one feature .... .either a profile of agency or packager, a study of programming trends, special problems of the respective guilds and their mem¬ bers, or packages available.
Next week Comparative Film Programming: all New York Stations, agency profile. Beet Bets for Guest Shots, plus regular weekly features.
Next complete breakdown of Programs being Telecast April 1.