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March
FUTURES
April
MARCH 21
MARCH 22
MARCH 27
MARCH 28 MARCH 29
MARCH 31
APRIL 1
APRIL 3
APRIL 4 APRIL 15 APRIL J 9
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APRIL 17 or 24
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MAY 18 SUMMER
- KERRY MORGAN starts five times weekly on NBC, 7 •* 30-7:45 pm.
SMALL FRY (DUMONT 6-6 :30pm weekdays) introduces Magnitoon animated cartoons for 10 minutes per show, featuring Percy the Perch as a teller of tales. Films make use of magnets to introduce greater depth quali ; ties. Designed by Murray G-ans & Mel Waters; property of J. Seiferth Productions; art by Henry O’Neil.
- Berghof Brewing Co. starts sponsorship of BOXING over the ABC net from WENR,‘ Chicago at 10pm Tuesdays, through Fletcher D. Richards Agency, Chicago .
BILLY BEAN SHOW debuts over the ABC Net; 9-9-30 pm Tuesdays; a situation comedy with Arnold Stang, Billy Lou Watt, others.
DUMONT KINDERGARTEN Prophylactic Toothbrushes, through Lambert-Feasley, pick up participating tab; 10-10:30 am weekdays.
TOAST OF THE TOWN; GBS; moves to 8-9pm Sundays and starts sponsorship by Lincoln-Mercury through Kenyon & Eckhardt. Sullivan remains as MC .
GOLDEN GLOVES WPIX, E&W Finals. . • . * ' • ■ •
SUSPENSE begins regular weekly schedule 9-9:30pm Tuesdays, CBS; During March had been alternating with basketball; E&W Net.
WINSTON CHURCHILL address from MIT Convocation all networks pool on this; Introduction by Bernard Baruch; 9”10pm.
• HARRY S« TRUMAN address from MIT Convocation networks pooled; Intro¬ duction by Dr. Karl Compton, retiring President MIT; 9-9 : 30 pm.
• JULIUS CAESAR as done by Ihe Masquers of Amherst over NBC .
STUDIO ONE & CBS FILM THEATRE start alternating Sundays at 7: 30-8 :30pm over CBS .
RIDDLE ME THIS moves to ABC under name of CELEBRITY TIME; sponsored by B.F. Goodrich Co. at 8:30-9pm EST over 9 E&W Net Stations .Same format and principles . Conrad Nagel, Ilka Chase, John Daly, guests.
CRYSTAL BALL debuts over CBS 9"9:30pm for 3 of the 4 Mondays in the month FORD THEATRE ' moves to 4th Monday, p-lOpm, through 'Kenyon & Eckhardt.
NEW YORK YANKEE BASEBALL; WABD ; sponsored by P. Ballantine & Sons through J. Walter Thompson. No announcers named.
BROOKLYN DODGERS BASEBALL WCBS; sponsored by Schaefer Beer through BBD&O , Announcers Red Barber, Connie Desmond, Ernie Harwell.
NY GIANTS BASEBALL WPIX; sponsored ;by Chesterfield through Newell Emmett. Announcers Russ Hodges, A1 Heifer.
“ FRED WARING & PENNSYLVANIANS debut over CBS, 9-10pm Sundays; sponsored by General Electric through Young & Rubicam.
CRUSADE IN EUROPE film documentary of Eisenhower1 s book-starts 26 week series on ABC.
JANE PICKENS slated for half-hour program over NBC.
GOLDEN GLOVES Int‘1 finals from WGN-TV, CBS, Chicago.
ADMIRAL B ’WAY REVUE will take hiatus, but sponsor has picked up 26 week option and retained Max liebman to produce .
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FUTURES