Ross reports on television programming. (1949)
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THE PAST WEEK’S ARRIVALS
CBS MAKE MIRE MUSIC . -add to permanent cast Kenny Bowers, comic, and singer,
Byron Palmer. Show gets new time this week.
MESSING ’S PRIZE PARTY moved to 7-7:30 pm on Fridays.
WHAT’S IT WORTH moved to 8:30-9:pm on Fridays.
PREVIEW LIVING MAGAZINE premiered on Monday Mar. 7 with Tex and Jinx McCrary and guests for Philip Morris.
NBC MEET THE EXPERT -with Eloise McElhone replaced Bess Johnson Club at 2:30-3pm weekdays. Packaged hy McGraw Assoc. Interview & How To show.
LADY NEXT DOOR -with Madge Tucker came on March 9 for Wednesdays 6:30-7 pm; a children’s fantasy show set in a harn clubhouse.
FUN WITH THE ARTS premiered March 10 for Thursdays 9:30-10 pm with a panel of literati in a quiz, written by radio PA's Dick Pack and Joe Ranson.
SHOW BUSINESS. INC. premiered March 10, for Thursdays 10-10 :30pm with Danton Walker and name variety guests.
DUM NEW SPRING SCHEDULE “inaugurated March 7i starting time 10am, off the air from 2:15 to 5pm until start of Yankee broadcasts.
REVUE OF STARS -variety show replaced Hotel Broadway March 10, 8:30-9pm, Thurs¬ days, sponsored by Whelan Drug Stores through Stanton B. Fisher Agency. A Dumont package, it is directed by George Lowther and carried on the Eastern Net.
PIX CITY HALL premiered March 5, 7:10-7:15pm; John Crossen interviews city of¬ ficials on good government.
PROFILE
WEST HOOKER TELEFEATURES, INC. JUdson 2-3026 2 West 46th Street. New York City
Personnel - Producer & Sales Manager-West Hooker; Directors Norma Frances, Keith Thomas, Robert Margulies, Gene Schoor; Publicity Robert Margulies.
Character - Aggressive, young packager stressing low budget shows-high video value.
Programs on the Air - ACT IT OUT WNBT 6:30-7pm Sundays; half hour of charades as
performed by casts of current B’way plays, with winning team held over;viewers who stump get two tickets to B’way play; SPONSOR -J.B .Williams Shave Cream through: J. Walter Thompson.
THREE FLAMES -WNBT 3J15~3:30 weekdays; songs & instrumentals.
KIDS * ATHLETIC CLUB WNBT 6.*30-7pm Monday; kid show set in a boxing ring with kids from settlement houses and athletic clubs competing in boxing, wrestling, tugs of war, other games .. .also, guest sports star demon¬ strates his talents .
THREE FLAMES SHOW WNBT 10 : 40 -11pm Wednesdays ; bigger produc¬ tion than afternoon shows; guest stars, songs and instrumentals.
i^jqaff Background - Hooker is oldest of the staff, at 29. Cornell engineering graduate, turned actor, played in Command Decision, and has been active in Television for two Years, leaving post as V-P and General Manager of George Abbott Telefeatures to form
own group. He is the outside contact and salesman and supervises all production .
"r guiles, who directs THREE FLAMES shows has publicity and theatrical background as have Miss Frances (ACT IT OUT), Thomas and Schoor (KIDS’ A.C.).
2£ot Commercial handling spots for Zausner Foods with four puppet films j
— UpG^ON PROCEDURE Margulies rehearses THREE FLAMES on Thursday prior to the week i performance; gets song breakdown and clears with NBC, checks on costumes with NBC °;rViers ^rom Brooks or others, rehearses them one hour on camera before each after an<f 5 hours for evening show (2j dry-2^ on camera) . This seems like ex++, rehe^rsing, but firm feels it pays off . . .KIDS ’A.C . holds Sunday briefing at
houses and about an hour camera familiarity before showtime ... .ACT IT OUT nas brief camera rehearsal.
BABLE over 90 more low budget programs, set for either live or film presentation.
LAST KEEK’S ARRIVALS
Page 3 PROFILE