Ross reports on television programming. (1949)
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PROGRAMMING STUDY #1
The following study is based on Ross Reports March 4th breakdown of programs on the air. There have been slight changes since then due to program changes and to a revision of figures.... The study "below applies to live programming plus those children's shows on film that are regularly scheduled.... Straight film program¬ ming for all stations will be studied next issue.... Although these figures may differ from those of other studies, they serve to illustrate comparisons in a valid manner .... Titles are counted only once although they may be scheduled more than once each week . Hours totals are complete, however, for the week.
Category
PROGRAMS
WJZ WCBS WABD WNBT WPIX
Total
|
i
WJZ
WCBS
HOURS
WABD WNBT WPIX
Total
Kid Shows
6
3
6
8
6
29
7?
■hi
li
ioi
10
40
Sports Remotes
4
3
1
4
8
! 20
No
set number
of hours
-j
T7 Hour Music
5
3
4
6
1
19
ii
1 — ±2
3i
5
l
4
ni
j Musi cal Variety
3
3
1
8
2
17
ii
2
2
3i
1
10
News Reviews
2
4
4
3
3
16
it
3
li
li
2i
9i
Interview
4
2
4
2
3
15
ii
1
2
3t
3 i
1 i
10
F as hi on-Women
1
3
5
3
0
12
1
2
5
GO
2
0
1 6
Special Shows
1
— TT
2
5
1
13
1
2
li
1
2—
‘-h
“T”
4
Quiz -Same
3
3
1
~T~
1
12
i t
ii
1
2
2
2
5-3 A
Big Dramatic
3
3
0
5
0
11
‘ ii
ii
9
3i
0
6i
Talent
2
3
2
2
1
10
i
ii
li
1
2
1
2
5
Panel-Forum
3
3
1
2
1
.
10
ii
ii
l
1
1
6
C ome dy-Var i e ty
1
1
4
5
0 !
.
ii
i
l
2%
3s
0
8
How To . . Shows
1
1
1
1
2 ;
6
1
2
1
2
it
1
2
1
2
3i
j Sports Reviews
“2"
3
0
1
5
1 L‘
2
it
i i
0
It
T F
Serials -Drama
1
2
2
2
0
7
1
2
1
ii
i i
0
Religious
1
1
1
0
1
4
j—
2
J—
2
i i
0
1
2
2-3A
Total
t3
45
4l
6o
31 ..
220 ' ■ ?!
\22i
ga-g..'. ;-l ... r~=r,
ro
OD
fit
38
to-3Al9i j
ikSi
OF SIGNIFICANCE
1. Children's Programs and Sports Remotes still dominate programming, but daytime programming by DUMONT & NBC have served to increase other categories . NBC has a large lead in amount of live programming with DUMONT somewhat less active in the evenings second. ..... .ABC & CBS somewhat on a par.,.. WPIX assuming the
role of traditional local station, relying largely on remotes and film.
2. NBC leads in Kid Shows, Musical Variety, i Hour Musicals, Comedy -Variety, Dramatic Shows, Quiz-Game Shows, Special Shows, and is on a par in the other categories but has NOT ONE Sports Review or Religious Program.
V CBS on a par in most phases of programming has only one Comedy-Variety pro¬ gram and is significantly light on Kid Shows, with only three (one of them a daily cowboy film) .
4. WPIX leader in Sports Remotes & heavy on Kid Shows, trails in all .other types and has NO Big Dramatic or ComedyVariety, Serial, or Women1 s Show.
5* DUMONT heavy on Children's Shows and leader in Women's Programs is also up there In Interview & Comedy -Variety but has NO Dramatic Show,
6. The Soap Opera phase has just reached Television. DUMONT is currently running a daily at 11: 45-noon called nA Woman To Remember” drama of behind the scenes radio. CBS has Phe Goldbergs once weekly and Mary Kay & Johnny thrice weekly.
has ?he Wren's Nest three times a week. DUMONT also has The Growing Paynes and NBC, The Hartmans, each once weekly.. Daily soaper, These Are My Children, is on again off again over NBC from Chicago.
7. Of the ten talent programs, only two Original Amateur Hour. DUMONT, and Four Star Talent Search . WPIX,are of the real amateur variety. Others showcase young professional talent.
8. NOTE Slight variations in hours occur in chart above, none more than i hour off actual programming time... these forced by typing limitations.
Duplication in whole or part of the material contained in this publication is express¬ ly prohibited. Copyright Pending.
V