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FASHION WOMEN'S HOW TO SHOWS (continued)
NBC
FIGURE MAGIC Local on WNBT; 3:45-4pm M,F & 4-4 :15pm Wed; On the Air Feb 1, 1949; Claire Mann, health expert, with assistant, demonstrates £relaxercising" exercise to music; also health hints; DIRECTOR Mark Hawley.
MAKEUP BY HEL RUSSO Local on WNBT; 3:45-4pm T,Th; On the Air February 1949; Bel Kusso works with models to demonstrate methods of makeup; DIRECTOR Alan Neuman.
MEET THE HIPERT Local over WNBT; 3: 15-3 :45pm M,T,Th,F; Eloise McElhone and guests in the field of home economics; PACKAGER Walter McGraw Assoc; Replaced Bess Johnson Club in March; Short camera rehearsal.
MYSTERY CHEF Local over WNBT; 3“3:15pm T,Th; On the Air March; Preparation of re¬ cipes by the Mystery Chef; DIRECTOR Desmond Marquette, NBC; SUSTAINING.
i
YOU ARE AN ARTIST from WNBT to E Net; 7‘30*7*45pm Thursdays; this program properly belongs in Interview -Exposition Shows & will be included there in next breakdown; SUS¬ TAINING; PACKAGER John Ghagy , Don Hirst; DIRECTOR Hirst; FORMAT Gnagy instructs and comments using large edsel pad; art masterpiece is shown and discussed. Appr.$800.
FILM FEATURES
' , ABC
FILM DEPARTMENT l HEAD Nat Fowler 7 West 66th Street TRafalgar 5-7000 STAINED GLASS WINDOWS see Religious Programs i COWBOY CLUB SSe Kid Shows.
KIERAN'S KALEIDOSCOPE See Interview -Exposition Shows.
SHIP’S REPORTER Se6 Interview -Exposition Shows.
FEATURE FILMS?:-.' Tue s day s , 8:30-9:30pm Thursdays, 9 -10pm Saturday, 7 : 30-8 :30pm.
CBS
FILM DEPARTMENT HEAD Stanton B, Osgood, also Mel Gordon, 15 Vanderbilt, PLaza 5-2000 CHUCK WAGON See Kid Shows.
FEATURE FILMS Sunday, 5: 30-6 :30pm Western Film.
7 -8pm Film Theater of the Air alternates with Studio One. Thursday 9”10:15pm Mystery Film.
Friday 9:30-10:45pm Premier Playhouse English product.
DUMONT
FI Hi DEPARTMENT HEAD Andrew Jaeger Wanamaker Studios. Astor Place MU 8-2600 FEATURE FILM Tuesday, 8 -9pm. Saturday, 9 -10pm.
NBC
FILM DEPARTMENT HEAD Russ Johnston also Jack Cron, Beulah Jarvis Circle 7-8300 YOUR SHOWTIME See Dramatic Shows.
Sunday. 5-6: 30pm Hopalong Cassidy with Bill Boyd.
WPIX
FILM DEPARTMENT HEAD Ed Evans 220 East 42 Street MUrray Hill 2-1234 PIXIE MATINEE See Kid Shows.
SIX-GUN PLAYHOUSE See Kid Shows.
FEATURE FILMS Sunday 8-8:30pm Chaplin Two-Reeler. (Offered at App.$400 per).
Tuesday 7: 15 -7 :30pm Film Museum.
7: 35-8 :45pm Feature.
Wednes 7: 15-7 :30pm Tom Mix Serial. (Offered at Approx $400 IncTime) 7*35-9pm Feature Film.
9-10 :30pm Korda Feature Film.
Friday 9 : 45-10 :30pm Feature Film.
All Stations schedule Film Shorts also & are prepared with film fillers.
TOP TEN TV HOOPERATINGS
(Regularly Scheduled Sponsored Television Programs)
March 1949
1. Texaco Star Theater WNBT
2. Godfrey's Talent Sctc . WCBS-TV
3. Toast of The Town WCBS-TV
4. Admiral B'way Revue WABD-WNBT
5. Godfrey & His Friends WCBS-TV
79.716. Gilette Boxing, Friday 61.3! 7 • We, the People
56. 51.7
8. Preview . . .Magazine
9. Original Amateur Hour
44.1 10 .Believe It or Not
WNBT
WCBS-TV
WCBS-TV
WABD
WNBT
42.2
39*7
36.6
34.5
33.2
ROSS REPORTS
-Page 15
HOOPERATINGS FILM FEATURES