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SEPT JO -OCT 6, 1951
THIS WEEK - NETWORK DEBUTS, HIGHLIGHTS, CHANGES
Sun(3Q)ABC(Ch7) - 10-10 :30pm; DEBUT; Hour of Dec la Ion; from WJZ-TV( on film) to 4
eta plus 4 kine; Sponsor Billy Graham Evangelistic Assn thru Walter E. Bennett Agcy(Chi); Billy Graham carries on his wellknown Evangelistic meetings* switching to television after a year on radio.
CBS(Ch2 ) - 3-^pm; DEBUT; Take Another look; from WCBS-TV to the net; Sus¬ taining; Prod -Dir Judson Bailey CSS; Red Barber & Dr. Mai Stevens will use charts & diagrams to explain strategy of foot¬ ball contests which will be shown on film; also prominent football people as guests,
EtoM ( ) — 2:30pm-end of game; DEBUT; 1951 National Football league Schedule :
from various sta to the net(notVABD); Sponsor Participations : Atlantic Ref ining(White Flash Gas) thru N.W. Ayer, Brewing Corp of Amer( Carling's Red Cap Ale) thru Benton & Bowles & (Carling's Black Label Beer) thru Fisher & Stashower (Cleve ) & Pittsburgh Local Chevrolet Dealers thru Ketchum, MacCleod & Grove (Pitts) for local team's games only; schedule rims thru Dec 23* with 26 games to be telecast.
NBC ( Ch4 ) — 10-10 :30pm; DEBUT; The Red Skelton Show; from KNBH(Hwood) to the net: Sponsor Procter & Gamble (Tide) thru Benton & Bowles and Russell M. Seeds(Chi); Prod Red Skelton; Dir John Gaunt; Scripts John Fenton Murrey, Ben Freedman* Jack Douglas 85 Red Skelton; Music Dir David Rose Orch; Red Skelton stars in new comedy program.
Mon(l) ABC(Ch7) - 11 :30am-12noon Mon-Fri; The Dennis James Show; from WJZ-TV to the
net; Sustaining; Prod Aaron Steiner ABC; Dir Lou Spoza ABC; Dennis James, assisted by Julia Meade, judges rhyming contests, guessing games, etc, with studio audience participation & guests; formerly James was on DuMont with O.K. Mother.
8-8 :30pm alt Mon; DEBUT; Mr. District Attorney; from WJZ-TV to 10 sta plus 39 kine; Sponsor Bristol-I«yers(Vitalls & Sal Hepatica) thru Young & Rubicam; Prod Edward A. Byron; Dir Wes McKee YhR; well-known radio program makes TV debut with leading actors in series making the switch to video these Include Jay Joetyn in the title role, Len Doyle 8a Vicky Vola.
8:30-9pm; HEW TIME; Life Begins at 80; from WJZ-TV to the net; Sustaining; switches to this time from Tuesdays 9«*30-10pm.
NBC ( Ch4 ) - 12n-12 :30pm Mon-Fri; DEBUT; Ruth Lyons' $0 Club; from WLW-T(Cinci to the net; Sponsor Part ic ipat ions : Campana ( -£hr per wk) thru H.W.Kastor(Chi ) 8c My -T -Fine (ijrhr per wk) thru EBD&O; a local audience participation show, debuts to net with Ruth Lyons as MC* conducting a folksy-chatter type of program with music, singing & subjects of interest to women.
Tue(2) DuM(Ch5) — 9 -10pm; DEBUT; Cosmopolitan Theater; from WABD to lU sta plus 10
kine; Sponsor Drugstore TV Prods thru Product Adv; Pkgr Louis G. Cowan; Prod -Dir Sherman Marks at Cowan; new dramatic program replacing Cavalcade of Bends for same sponsor.
Wed (3) ABC(Ch7) - 10-llpm alt Wed; DEBUT; The Celanese Theater; from WJZ-TV to 12
sta; Sponsor Celanese thru Ellington; Pkgr William Morris;
Exec Prod Burke Crotty ABC; Prod -Dir Alex Segal ABC; Art DirJamee McNaughton; Costumes Audre; Sets Albert E. Heshong; will present plays by members of The Playwrights Company, first of which will be O'Neill's 'Ah Wilderness".
ROSS REPORTS
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THIS WEEK(more )