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THIS WBEK( Continued)
Wed (3) KBC(Cfa4) - 12:U5pm-end of game; 1951 World Series; WOR-TV, WNBT & the NBC
net; Sponsor Gillette Safety Razor thru Maxon; Dir Ralph Giffen WOR-TV; starting this date or Oct 4 for full series.
8 -8 :50pm; RETURN; Groucho Marx— You Bet Your Life; from WNBT (on film) to 27 sta plus $b local spots; Sponsor DeSoto -Plymouth Dealers thru BBD&O; Prod John Guedel Prods; Dir Boh Dvan & Bernie Smith; Music Jerry Fielding Grch; Anncr George Fenneman; Groucho Marx returns as MC of quizcomedy program.
Thu (k) NBC ( Ch4 ) - llpm-12m let Thu of each month; DEBUT; NBC Television Opera
Theater; from WNBT to the net; Sustaining; Superv-Prod Samuel Chotzinoff NBC; Music & Artistic Dir Peter Herman Adler; TV Dir Charles Polachek; Dir Hans Busch; Sets Carl Kent; Asst Conductor Herbert Grossman; Aset Dir Kirk Browning; Costumes Liz Gillelan; series of eight operas.
Fri(5) ABC(Ch7) — 8-8 :30pm; DEBUT; Mystery Theater; from WJZ-TV(on film) to 6 eta
plus 5 kine; Sponsor Sterling Drugs (Bayer /splrin, Molle Shave Cream, Phillips Magnesia Toothpaste, Phillips Milk of Magnesia) thru Dancer -Fitzgerald -Sample; Film Producer Rowland Reed Prods (Hvood ); Tom Conway & James Burke will appear as regulars in this new suspense drama series.
CBS(Ch2 ) - 9-i0pra; DEBUT; Schlltz Playhouse of Stars; from WCBS-TV to 29 sta plus 25 kine; Sponsor Schlitz Beer thru Young & Rubicam; Exec Prod Felix Jackson Y&R; Assoc Prod Root Buchanan Y&R; SupervJoeeph A. M(^ran Y&R; Prod -Dir Frank Telford, William E. Brown, Jr. and Joe Scibetta alternate; Sets A1 Ostrander; Music Ben Ludlow, Jr; Walter Hampden, Helen Hayes, Ronald Reagan and Margaret Suliavan have signed to appear on several shows each.
Sat (6) ABC(ChT) — 11-11 :30pm DEBUT; Word of Life Songtime; from WJZ-TV to h sta pi
plus 3 kine; Sponsor Word of Life Fellowship thru Walter F. Bennett (Phila); Prod Jack Wyrtzen; Dir Seymour Robbie ABC; Jack Wyrt2en, juvenile delinquency authority and the Word of Life Quartet in a pro¬ gram designed to combat juvenile delinquency.
LAST WEEK’S NETWORK ACTIVITY
NBC American Youth Forum; Debut Sept 29 Sat 7 -7 :30pm; from WNBW(Wash) to the net; Sustaining; Prod-Dir-Moderator Theodore Granlk; produced in cooperation with the American Legion, new program in which 50 high school & college students quiz a prominent Washington personality each week.
NEWLY ANNOUNCED NETWORK FUTURES
Oct 17 The Clock; ABC 9:30-10pm; Sponsor Rhodes Phermacal thru O'Neil, Larson & McMahon ( Chi ) ; formerly seen on NBC, last as summer replacement for We, The People; moves to new network as regularly scheduled program; Prod White & Rosenberg; Director William Stier.
SPONSOR ACTIVITY
ABC JENE SALES CORPORATION (Jene Heme Permanent & Hand Lotion) thru Sherwin Robert Rodgers & Assoc If Chi")' picked up sponsorship of The Paul Dixon Show Thu 10-10:30 pm effective Sept 27; Monday program 9-I0pm remains on sustaining.
BENDIX HOME APPLIANCES division of AVC0 Mfg thru Tatham-Laird (Chi ) renewed Chance of a Lifetime Wed 7 *‘30 -8pm for another year.
BLOCK DRUG COMPANY (Amm-i-dent Tooth Powder & Tooth Paste, Mini poo Dry Shampoo Pyc ope Brushes & other products) thru Cecil & Presbrey, will sponsor Crime With Father Fri 9-9 :30pm effective October 5*
ROSS REPORTS Page 3 SPONSOR ACTIVITY(more