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LAST WEEK’S NETWORK CHANGES
CBS New Horizons; DEBUT Oct 6; Sat 10-10 :30pm; from WCBS-TV( COLOR ) to the net; Sustaining; Produced by CBS-TV; Director Charles Mortimer WCBS-TV; Ivan Sanderson, as host, will spotlight a different country each week, using films of oddities, animals and natives of each country; continuation of for¬ mer weekday color show. World Is Yours.
DuM Date on Broadway; NEW TITLE; Mon thru Fri 7:30-8pm; Bob Haymes replaced Rex Marshall as host of this across-the-board show formerly titled Date With Rex on Oct 1; show presents on film the work of outstanding vocalists & bands, filmed by Snader Telescriptions; Haymes also sings; Dir Arnold Nocks DuM.
SPONSOR ACTIVITY
ABC Bristol-Myers thru Doherty, Clifford & Shenfield will sponsor the first quar¬ ter-hour of Food ini The Great Sat 11-11 :30am, starting Oct 6.
Minute Maid thru Ted Bates will sponsor a new twice-weekly program starring Gayelord Hauser on 33 eta beginning Oct 31; Wed & Fri 1-1 :15pm.
Warne r Rudnut (Richard Eudnut Products ) thru Kenyon & Eckhardt, will sponsor the 12:45 -lpm segment of The Frances Langford -Don Ameche Show (Mon thru Fri) 12n-lpm on Mon, Wed & Fri effective Oct 8 for 52 weeks.
General Mills thru Dancer -Fitzgerald -Sample, has purchased the 12:30-lpm time period on Saturdays for the Betty Crocker Show, a new program beginning Nov 3; show will have live format in contrast to last season's film series.
B.T. Babbitt thru Weintraub drops Two Girls Named Smith after Oct 13 program. Air Wick thru Weintraub drops I Cover Times Square after the Oct 13 program. Maldenform Bras thru Weintraub drops Faith Baldwin Theater after Oct 20 show.
CBS General Mills took an option on the 11 :15 -11 :30am Mon thru Fri strip for program not yet selected.
NBC Bromo -Seltzer thru BBD&O and Prestone thru William Esty, combined to buy the 45-minute Intermission period between the Army-Navy game from Philadelphia and the Notre Dame-Southern California game from Los Angeles on Dec 1; pro¬ gram will feature Interviews with coaches and All American player possibili¬ ties; Pres tone formerly signed for 15-minute after-game series.
NYC LOCAL ACTIVITY
WJZ-TV The Lorraine Cugat Show; DEBUT Oct 13; Sat 8 -9pm; kine at KECA-TV( Hwood ) ; Sponsor Vitamin Corp of Amer(Rybutol ) thru Milton Weinberg Agcy(LA) & Harry B. Cohen (NY); Prod Hal Fimberg; Dir Bob Finkel; Lorraine Cugat & her 16-man band, with guest acts.
WNBT The Eve Hunter Show; DEBUT Oct 11; Mon-Fri l-2pm; Sponsor Participations;
Prod Leonard Safir; Dir John Chapin WNBT; replacing Kathi Norris Show, will have Eve Hunter, San Francisco TV personality & singer, making her NY debut, featuring interviews, commentary & drama.
WOR-TV Tenpin Stare; DEBUT Oct 7; Sun llpm-12m; Prod-MC A1 Cirillo; Dir Mel London; featuring top bowling names in regular matches from Bowlmor Lanes.
Between The Lines; DEBUT Oct 12; Fri 7-7 :30pm; Sponsor Associated Food Stores thru Lester L. Wolff; Prod Lester ,!L. " Wolff & Charlotte Armstrong; Eugene F. Bannigan, Democratic Assemblyman from King's Country, will be moderator -host with controversial figures in the news as guests.
ROSS REPORTS _ Page 3 NYCJgCALA^