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NYC LOCAL ACTIYITY( Cont 1 d )
WPIX Swift’s Movie Time; 7:15“8:15pia Mon thru Fri; Sponsor Swift & Co thru J.
Walter Thompson; will present vintage feature length films from top studios.
Rate Card #4, effective September 15 Increased "A" time from $1200 to $1500 per hour, "B" time from $900 to $1125; sponsors who contracted for time prior to Sept 15 will retain the old rate for 26 weeks, as will advertisers with the station ao of the September 15 date.
HOLLYWOOD LOCAL ACTIVITY
KTLA Altes Beer will drop its sponsorship of the Ina Ray Hutton Show after the
Oct 9 show; the brewery continues sponsorship of Tom Hanlon’s Merry-Go-Round on KNX, Los Angeles, radio outlet.
KTTV Search For Girls formerly seen Thur 8-9pm switches to Sun 8:30-9pm; You Asked For It, formerly Thur 9: 30 -10pm now Sunday 7 :30 -8pm; new day & time for Southland Farm Fair, formerly seen Saturdays, will be Sunday 3 -4pm.
KTSL Hollywood Opening Night; Fri 10:30-llpm, will show a re-issue of an early series of films made originally for Fireside Theater.
The station's application for change of call letters to KNXT has been approved by the FCC; change will take effect late this month when the new transmitter atop Mt. Wilson begins operation.
Norman H. Sloane, Assistant to the Manager of KECA-TV, has been named coordinator of Television Production Services for ABC’s Western Division.
John Baingridge, program director of KFMB, San Diego, has joined the TV staff of the Walter McCreery Advertising Agency.
FILM ACTIVITY
ALLIANCE OF TELEVISION FILM PRODUCERS COMPLETELY ORGANIZED with the charter now
registered in Sacramen¬ to, the new organization announced the following as members of the Board of Directors; Maurice Unger (Ziv), President; William F. Broldy, Vice-President; Richard Morley (Primrose), Secretary; Basil Grillo(BIng Crosby Enterp), Treasurer; Armand Schaefer (Flying A Prods), Jack Lacey(Roy Rogers Prods), Jerry Fairbanks, Gil Ralston (Screen Televideo Prods) and Albert Pearlson, General Counsel.
SCREEN GEMS, INC (NY) PLANS "HOLLYWOOD NEWSREEL” and has started shipment of audi¬ tion prints to each of 107 TV stations to allow for screenings for prospective sponsors in each area. Series which will be produced by Erman Pessis and directed by Paul Ivano, will be a weekly short including clips of film colony activities and personalities; filming is scheduled to begin in early November.
ABBOTT & COSTELLO TURN DOWN ADMIRAL DEAL The National Broadcasting Co had been
handling the sale of 39 half-hour video
films made by Abbott & Costello, for which Admiral offered a sum reportedly over $1,250,000 according to Billboard; the comics presumably felt they could get more money for the series.
DAVID 0, SELZNICK CUTTING TOP FILMS FOR VIDEO USE according to Daily Variety, he
is experimenting through cutting "Since You Went Away" and "The Paradine Cane" Into 15 minute, half-hour and hour seg* ments, so as not to destroy plot value of the films.
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ROSS REPORTS
FIIM ACTIVITY(more )