Ross reports -- television index. (1956)
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ROSS REPORTS -TELEVISION INDEX
DEC 31, 1956 -JAN 6, 1957
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VOLUME 9
NUMBER 1
EDITOR: Jerry Leichter
WEEKLY REPORT
PROGRAMS
55 I Fifth Avenue
ADVERTISERS • TALENT
New York 17* MUrray Hill 2-5910 PUBLISHED BY TELEVISION INDEX, INC.
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THIS WEEK — NETWORK DEBUTS & HIGHLIGHTS '•-&>
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Monday (Dec 31 )
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NBC ll:30am-12noon EST, Mon thru Fri; RETURN Truth Or Consequencea^^EIVE from KRCA-TV(LA), to the net. § Sustaining. § Pkgr Ralph Edvards Productions (LA); Exec Prod Ralph Edvards; other production credits not available. § Bob Barker is m.c. for this nev veekaay version of the stunt shov, still based on the old parlor game In vhich the player must ansver questions posed by the quiz¬ master or pay a forfeit. For the TV vorsion, the forfeit is usually a difficult, essentially humorous stunt, vith the successful performance revarded vith cash and other prizes. The shov originally debuted over NBC-TV as an evening halfhour on May 18, 1954, vith its last shov on Sept 28, 1956. In its nev version it moves into the revised NBC-TV morning line-up, vhich Is as follovs, effective this date: Home, 10-llam EST (moved from llam-12noon); The Price Is Right, 1111:30am EST (moved from 10:30-llam); Truth Or Consequences, 11 :30am-12noon (nev).
Tuesday(Jan 1)
ABC 1:55-4 :30pm EST; SPECIAL Sugar Bovl Football Game LIVE from WJMR-TV(Nev Orleans), no. of stations indefinite . ^ Sponsor Oldsmobile Div, GMC, thru D. P. Brother & Co (Detroit). § Pkgr & Prod ABC Sports (NY); Dir Mickey Trenner. § The University of Tennessee meets Baylor University in the annual Sugar Bovl football game In Nev Orleans, vith Ray Scott describing the play-by-play and Herman Hickman handling the color commentary.
CBS 11:30-11 :45am EST; SPECIAL Annual Mummer's Parade Highlights LIVE from WCAU-TV, to the net. § Sustaining. § Pkgr & Prod WCAU-TV(Phila) . §
Highlights of the 56th annual Mummers1 Parade in Philadelphia, during vhich 15,000 members of the various Mummers’ string bands play and display their talents and costumes.
CBS 11 :45am-l :45pm EST; SPECIAL Tournament of Roses Parade LIVE from KNXT
(LA), no. of stations indefinite^ § Sponsor The Quaker Oats Co (All Pro¬ ducts) thru Lynn Baker, Inc (NY). § Pkgr CBS Nevs & Public Affairs; Prod Paul
Levitan. § The 68th annual Tournament of Roses Parade, vith the more than 60 floats in the parade representing interpretations of the 1957 theme, "Famous Firsts in Flovers." The parade vill be described by CBS nevsman Charles Collingvood and Edgar Bergen and Charlie McCarthy. Shirley Thomas vill report the color and cover Hollyvood personalities attending the parade.
CBS 1:45-4 :30pm EST; SPECIAL Orange Bovl Football Game LIVE from WTVJ(Miami), no. of stations indefinite. § Sponsor Buick Motor Div, GMC, thru Kudner Agency, Inc (NY). § Pkgr CBS Sports (NY); Prod Judson Bailey; Dir Byron Paul.
§ The University of Colorado meets Clemson College (Continued on next page)
Page 1 THIS WEEK(More )
ROSS REPORTS — TELEVISION INDEX, Service Subscription Rates: $1 10 per year (or $30 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rates. 1 i Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.