We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ROSS REPORTS -TELEVISION INDEX
JAMJAR Y 21-27, 1957 VOLUME 9 NUMBER h
EDITOR: Jerry Lelchter
-WEEKLY REPORT
a
PROGRAMS • ADVERTISERS • TALENT
55 I Fifth Avenue • New York I 7 • MUrray Hill 2-59 1 0
PUBLISHED BY TELEVISION IN
%
INC.
W'
%
7
THIS WEEK - NETWORK DEBUTS & HIGHLIGHTS
%
7
Monday (Jan 21)
%
ABC liam-3pm EST; SPECIAL Presidential Inauguration LIVE from WMAL-TV(Wash), to the net. § Public service,, sustaining. § Pkgr & Prod ABC News; DirMarshall Diskin. § Telecast of President Eisenhower’s Second Inauguration, with its ceremony and the traditional parade down Pennsylvania Avenue. John Daly is head of the group of ABC newsmen who will describe the events.
ABC llpm-12midnight; SPECIAL Inaugural Ball LIVE from WMAL-TV(Wash ), to the net. § Sustaining. § Pkgr & Prod ABC News; Dir Marshall Diskin. § Telecast of the first social function of the President's new term.
CBS ll:30am-4pm EST; SPECIAL Presidential Inauguration LIVE from WTOP-TV (Wash), to the net. § Public service, sustaining. § Pkgr CBS News & Public Affairs; Exec Prod Paul Levitan; Dire Don Hewitt, Vince Walters. § Telecast of the Inauguration and the traditional parade. The administration of the Presidential Oath of Office, shortly after noon, will be re -telecast via tape recording between 1:15 and 1:50pm. Walter Cronklte will be anchor man for the group of CBS newsmen who will cover the events.
CBS 11 :15pm-12midnight; SPECIAL Inaugural Balls LIVE from WTOP-TV(Wash),
125 stations live. § Sponsor The Maybelline Co (Eye Makeup) thru Gordon Best Co., Inc(Chi). § Pkgr CBS News & Public Affairs; Exec Prod Paid Levitan; Dire Don Hewitt, Vince Walters. § Walter Cronkite and other CBS newsmen re¬ port activities at the four Inaugural Balls at different sites in Washington.
NBC 11am -3pm EST; SPECIAL Presidential Inauguration LIVE from WRC-TV(Wash), to the net. § Public service, sustaining. § Pkgr NBC Public Affairs & News; Exec Prod Julian Goodman; Prod Bob Doyle; Assoc Prods Ralph Peterson,
Lou Hazam (also continuity writer); Dirs Various. § Telecast of the Inaugu¬ ration ceremonies and the Pennsylvania Avenue parade. NBC will re -telecast the Inaugural Oath, via tape recording, between 1 and 1:15pm. David Brinkley will be anchor man for the group of NBC newsmen covering the various vantage points.
NBC 11 :30pm-12midnight ; SPECIAL Inaugural Balls LIVE from WRC.-TV(Wash), to the net. § Sustaining. § Pkgr NBC Public Affairs & News; Production staff is the same as listed for the earlier Inauguration ceremonies. § NBC will cover the four Inaugural Balls, being held simultaneously at the National Guard Armory, the Statler Hotel, the Mayflower Hotel and the Sheraton Park Hotel. David Brinkley and other NBC newsmen will report the activities.
Page 6 THIS WEEK(More )
ROSS REPORTS — TELEVISION INDEX, Service Subscription Rates: $110 per year (or $30 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rates. 1 i Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.