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ROSS REPORTS -TELEVISION INDEX
JULY 8-14, 1957 a
VOLUME 9 NUMBER 28 PROGRAMS • ADVERTISERS • TALENT
EDITOR: Jerry Leichter 551 Avenue* New York 17 • MUrray Hill 2-5910
PUBLISHED BY TELEVISION INDEX, INC.
-WEEKLY REPORT
THIS WEEK - METWORK DEBUTS & HIGHLIGHTS
Tuesday (July 9)
NBC 2: 15 -approx 5P & EDT; SPECIAL All-Star Baseball Game LIVE from KSD-TV (St. Louis), 182 UoS. stations live; approx 50 Canadian stations live. § Sponsor Gillette Safety Razor Co, Div of The Gillette Co thru Maxon, Inc(Det); Acct Exec M. F. Mahoney (NY). § Pkgr NBC Sports (NY); Prod Perry Smith; Dir
Harry Coyle. § Telecast of the 24th annual All-Star Baseball Game at Busch Stadium, St. Louis, with Mel Allen and A1 Heifer as the commentators. The game preempts all NBC net programming between 2:15 and 5P^ this day only.
Wednesday (July 10)
ABC approx 10:50-llpm EDT; DEBUT Famous Fights FILM from WABC-TV(NY), to the net. § Co-op. § Pkgr, Frod & Dist Winik Films Corp(NY). § Marty Glickman handles the commentary for films of highlights of outstanding boxing matches of the past few years. The program follows the conclusion of the weekly Wednesday Night Fights, 10-10 :50pm NYT. The program is In open time.
Friday (July 12)
ABC 10-10 :30pm EDT; DEBUT The Big Beat LIVE from WABC-TV(NY), to the net.
§ Sustaining. § Pkgr General Artists Corp(NY); Prod Frederick Heider (ABC); Dir Cort Steen(ABC); Music Dir & Casting Alan Freed. § Live music series with Alan Freed as host and conductor of an l8-plece orchestra, backing guest recording artists each week who are featured on the nation's best-selling records. Approximately seven guests will appear weekly. The program occupies the time formerly filled by Date With the Angels, which moved to 9:30-10pm EDT, effective July 5 (see page 4(577
OTHER NETWORK CHANGES & ADDITIONS
ABC Truman Library Dedication Ceremonies; SPECIAL July 6; Sat, 4:30-5 :30pm EDT; re¬ mote from Indepedence, Mo., by and via KMBC -TV (Kansas City, Mo), to the net. § Sustaining. § Pkgr ABC News & Special Events with KMBC-TV; Production byKMBC-TV staff. § Dedication ceremonies of the Truman Library in Independence, Mo., with a tour of the institution. The program will include an address by U. S. Supreme Court Chief Justice Earl Warren.
Midwestern Hayride; new day and time effective July 14; Sun, 9:30-10pm EDT. The program has been seen Sat, 7 : 30 -8pm EDT, since it debuted June 29.
NBC Tex and Jinx Show (Mon thru Fri, 1-1 :30pm EDT) Hugh Downs and June Lockhart re¬ place vacationing Tex and Jinx McCrary as host and hostess, July 8 thru Aug 2.
Panic (Tue, 8:30-9pm EDT) Re-runs begin July 9; thru Sept 10.
Page 47 _ OTHER NET CHANGES
ROSS REPORTS -TELEVISION INDEX, Service Subscription Rates: $110 per year (or $30 quarterly, minimum one year subscription) Addi¬ tional or multiple subscriptions at lower rates, y v Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.