Ross reports -- television index. (1957)

ROSS REPORTS— TELEVISION INDEX JULY 10, 1957 a VOLUME 9 NUMBER 28 a PROGRAMS • ADVERTISERS • TALENT EDITOR: Jerry Leichter 551 Fifth Avenue • New York I 7 • MUrray Hill 2-59 1 0 PUBLISHED BY TELEVISION INDEX, INC. -MID-WEEK SPECIAL _ _ NEWS COMMENT POSSIBILITIES -p1^■ Lively Arts, CBS one-hour Sunday afternoon program aeries starting SnS RnW+ i1 h?Je an-^“man Jproduction staff> including exec producer John House Herridge will produce up to one-half of the series' programs, Which will d al with the entertainment world from every angle. Jud Kinherg, an associate movie producer for Houseman at M-G-M and previously an agency TV film production man, is also a producer of some of the programs. Robert Northahield is exec producer of the SdJfilmSpdttm Wp1Ch inGludes ^iter-director Robert Sharpe, writer Andy Rooney ®?U? p®ter Poore. Other production associates under Houseman are Jack Mc Robert Goldman and Joe Hurley. (CBS insists on emphasiz¬ ing the ages of the men on the staffs of its new fall public service and public af 2 to Jackrr^iff^T^gir production people range from Robert Goldman's Me Gif fart s 41 years ) . NBC has further revealed, although not yet m™S °Sr itS new -lene ^^gis Show, debuting Aug 12, Monday thru 10^°'30am EDT‘ xt Wl11 be a variety show, with Miss Francis serving as hostess. The program content will revolve about the people, places and things which mos interest Miss Francis - ranging from entertainment personalities to books, to i adventurers. Some program elements may also include audience particvP ,7 *, Refumont wil1 Produce, as previously announced, and the urogram will be directed by Ted Nathanson. The Norman Paris Trio will provide the music. Studio L °r,WJ11/1,ex3A in the RCA Bldg . Factor & Co thru Anderson ;LC0n?en Advertising (LA) becomes alternate week sponsor of Masquerade Party, effec¬ tive tonight (10) and continuing thru Sept 4. Associated Products, Inc., is the al¬ ternate sponsor of the NBC program. Wed, 8-8 :30pm EDT. /estinghouse. station KYW-TV in Cleveland has been doing a bit of crowing about absence of complaints from the viewing public, following its decision to drop NBC's live Tgnlght. program from its schedules and present feature films instead. (WBZ-TV n oston, also a Westinghouse unit, followed the same procedure as KYW, putting thru stltiortot0? ’dUne 2\') * KYW-TV reports that after the first week, complaints to the station totaled only 12 letters and several cards. The biggest job of eating crow came from local newspaper radio-TV editors, who admitted that they had few protests aftei anticipating that viewers "would rise up and demand that Tonight be returned." lA!+tlire0 ae^QPaP®r radio -TV editors in Cleveland reported a combined total of five letters and two phone calls of protest against the station's action. Walt Framer s new five-a-week audience and home participation show for ABC fall afternoon viewing, lady Luck, will debut on the net Sept 50, Mon thru Fri, 4 :30-5pm EDT. Keefe Brasselle will m.c. and star on the program, which will present contest¬ ants chosen because of an unusual lucky event in their lives, competing with one an o her for prizes. ABC, by the way, has no evening quiz or audience participation shows scheduled for its fall line-up. ^ Page 1 (MORE) ROSS REPORTS -TELEVISION INDEX. Service Subscription Rates: $110 per year (or $30 quarterly, minimum one year subscription). Addihonal or mult.pl. subscription, at lower rate,, y v Service include,: Weekly report, on current television production, programs, advertisers talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.