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ROSS REPORTS -TELEVISION INDEX
JULY 15-21, 1957 *
VOLUME 9 NUMBER 29 PROGRAMS • ADVERTISERS • TALENT
EDITOR: Jerry Leichter 55 I Fifth Avenue • New York I 7 • MUrray Hill 2-5910
PUBLISHED BY TELEVISION INDEX, INC.
WEEKLY REPORT
THIS WEEK - NETWORK DEBUTS & HIGHLIGHTS
Monday (July 15)
NBC 8: 50 -9pm EDT; TITLE DEBUT Action Tonight FILM from WRCA-TV(NY) & KRCATV(LA), 120 stations net and delayed. § Sustaining, alternate weeks. Al¬ ternate Week Sponsor American Tobacco Co (Pall Mall) thru Sullivan, Stauffer, Colwell & Bayles, Inc (NY); Acct Exec Clifford Spiller. § Re-runs of films previously presented as part of Schlitz Playhouse of Stars and Pepsi-Cola Play¬ house, anthology dramas. The program replaces Tales of Wells Fargo for the sim¬ mer, thru Sept 2.
Tuesday (July 16)
NBC 9: 30 -10pm EDT, alt Tue; TITLE DEBUT Show for a Summer Evening FIIM from WRCA-TV(NY) & KRCA-TV(LA), 96 stations net and delayed. § Sponsor Amer¬ ican Tobacco Co (Hit Parade Cigarettes) thru Batten, Barton, Durst ine & Osborn, Inc (NY); Acct Exec Thayer Cumings. § Re-runs of films previously presented on Pepsi -Cola Playhouse and Jane Wyman Theatre, anthology dramas, to be pre¬ sented alternate weeks thru Sept 10. The program alternates with Summer Play¬ house in this time spot (see page lf4).
Friday (July 19)
CBS 10-10 :30pm EDT; RETURN Undercurrent FILM from WCBS-TV(NY) & KNXT(LA),
123 stations net, 39 delayed. § Alternate Week Sponsors 1) Procter & Gamble Co (Cheer) thru Young & Rubicam, Inc (NY); Acct Exec Walter Smith. 2) Brown & Williamson Tobacco Corp (Viceroy) thru Ted Bates & Co(NY); Acct ExecHoward Black. § Re-runs of films previously presented on Ford Theatre and Celebrlty Playhouse, anthology dramas, presented under the title used during previous summers for the replacement program for The Lineup ; to be seen this summer thru Sept 20, after which The Lineup returns.
Saturday (July 20)
CBS approx *4 : 45 -6pm EDT; SPECIAL Tournament of Champions LIVE from WCBS-TV (NY), to the net. (NY area blacked out ) . 5 Sponsor Co-op. § Pkgr CBS
Sports (NY); Prod Judson Bailey; Dir Bob Quinlan. § Telecast of the roundrobin tennis matches among top professionals at the West Side Tennis Club, For¬ est Hills, N. Y. The program will also be telecast over the net, 2-5pm EDT, Sunday, July 21. Bud Palmer will handle the stroke -by-stroke commentary, as¬ sisted by Jack Kramer and Ted Schroeder.
OTHER NETWORK CHANGES & ADDITIONS
£55" Blve Star Comedy Party (Sat, 5:30-6pm EDT) Last show July 13. Program debuted in this spot on May 18 (see page 32). Time reverts to local stations.
_ _ Page J48 _ OTHER NET CHANGES
ROSS REPORTS —TELEVISION INDEX. Service Subscription Rotes: $110 per year (or $30 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rates. / V Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.