Ross reports -- television index. (1957)
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ROSS REPORTS -TELEVISION INDEX
SEPTEMBER 16-22, 1957 VOLUME 9 NUMBER 58
EDITOR: Jerry Leichter
WEEKLY REPORT
a
PROGRAMS • ADVERTISERS • TALENT
55 I Fifth Avenue • New York I 7 • MUrray Hill 2-59 1 0 PUBLISHED BY TELEVISION INDEX, INC.
THIS WEEK — NETWORK DEBUTS & HIGHLIGHTS
Monday (September l6)
CBS 2-2 :30pm NYT, Mon thru Fri; ADD AFTERNOON SHOW Beat the Clock LIVE from WCBS-TV(NY), no. of stations not available. § Sponsors Participations.
§ Pkgr CBS -TV with Goods on -Todman Productions (NY); Prods Bud Collyer, Jean Hollander; Dir Ira Skutch; Stunts Frank Wayne, Boh Howard. § Bud Collyer is host-m.c. for this audience participation show. The evening version of the pro¬ gram is currently seen over CBS, Friday, 7 :30-8pm EDT, hut continues in that spot only thru Sept 27, returning Oct 6, Sunday, 6-6 :30pm NYT. The afternoon program replace a Our Miss Brooks (last show Sept 13).
Tuesday (September 17)
ABC 7:50-8 :30pm NYT, alt Tue; DEBUT Sugarfoot FILM from WBKB(Chi) & KABC-TV (LA), 114 stations net and delayed"! 1) Sponsor American Chicle Co (Rolaids, Clorets, Beemans, Clove, Chiclets, Dentyne); Dentyne thru Dancer-Fitzgerald -Sample, Inc (NY); other products thru Ted Bates & Co., Inc(NY); all first half-hour weekly; second half-hour sustaining with three half-hours in Oct to he sponsored hy National Carbon Co. § Pkgr & Film Prod Warner Bros. TV Division, Burbank, Cal.; Exec Prod William T. Grr; Prod Carroll Case; Dirs Leslie Mart¬ inson, Edward Bernds, Franklin Adreon; Dir of Fhotog Hal Stine; Writers Vari¬ ous. § Will Hutchins stars in this western drama series as Tom Brewster, the title role character, with a goal in life to become a lawyer, moving from town to town looking for a place to settle down. The character is based on the maga¬ zine stories of Michael Fessier. The program alternates with Cheyenne in this time spot.
CBS 8: 30 -9pm NYT; DEBUT The Eve Arden Show FILM from WCBS-TV(NY) & KNXT(LA), no. of stations not available. § Alternate Week Sponsors 1) lever Bros. Co (Lux Liquid, Lux Flakes, Rinso) thru J. Walter Thompson Co(NY); Acct ExecsPhilip Mygatt, Standish Marsh. 2) Shulton, Inc (Old Spice Toiletries) thru The Wesley Associates, Inc (NY); Acct Exec Jay Perine. § Pkgr Westhaven Enter . prises, Inc (LA); Film Prod Desilu Productions, Inc, at Motion Picture Center, Hollywood, Cal.; Exec Prod Robert Sparks(CBS); Prod Edmund Hartmann; Dir Rob¬ ert Rich; Assoc Prod Brooks West; Dir of Photog Robert deGrasse; Writers Sol Saks, Sherman Marks. § Eve Arden stars in this situation comedy series as Liza Hamilton, a widowed novelist who is a touring lecturer, baaed on Emily Kimbrough’s autobiographical "It Gives Me Great Pleasure." Allyn Joslyn is co-star as George Howell, head of the lecture bureau; with Frances Bavier as Liza’s mother, Nora; Liza’s 12 -year-old twin daughters, played by Gail Stone and Karen Greene. The program replaces Private Secretary (last show Sept 10).
Page 63 THIS WEEK (More )
ROSS REPORTS— TELEVISION INDEX, Service Subscription Rotes: $110 per year (or $30 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rotes. 1 1 Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.