Ross reports -- television index. (1957)

ROSS REPORTS— TELEVISION INDEX SEPTEMBER 25, 1957 VOLUME 9 NUMBER 39 A EDITOR: Jerry Leichter MID-WEEK SPECIAL 8 PROGRAMS • ADVERTISERS • TALENT 55 I Fifth Avenue • New York I 7 • MUrray Hill 2-59 1 0 PUBLISHED BY TELEVISION INDEX, INC. NEWS COMMENT POSSIBILITIES Paul Gregory resolved the problem of having American musical comedy represented on "Crescendo" after the Ethel Merman bow-out, by having Julie Andrews and Stanley Holloway join the show to sing sequences from "My Fair Lady" (backed by CBS) on the show, along with star Rex Harrison, who will sort of double in brass in introducing himself to American musical comedy as a visiting Englishman. Another last-minute cast change brought in Sonny James to substitute for Tommy Sands, whose "Singin' Idol" movie started production last week in Hollywood . Ed Sullivan will sing on his Sept 29 show from Hollywood - an original song by Ida Lupino . Mel Allen and A1 Heifer will be the TV commentators for the World Series games, starting Oct 2 at Yankee Stadium in New York. All New York -originating games will be telecast in col¬ or . John Daly, host of What ' s My Line , will miss his first show after 381 con¬ secutive appearances on the CBS quiz show on Sept 29, when he will be in Europe wear¬ ing his other hat, head of ABC News. The performance total will have covered seven years and 17 weeks on the program (it went on the air Feb 2, 1950). Bennett Cerf will be in the smart seat for the evening, with Daly returning for the Oct 6 program. The guest star list for The Lux Show Starring Rosemary Clooney, for seven future shows thru December 12 includes: Oct 3, William Bendix; Oct 10, Edward Everett Horton, Oct 24, Ken Murray; Oct 31, Boris Karloff; Nov lif, Carol Charming, and Dec 12, Charles Laughton . Talent Associates' first of six programs for the Du Pont Show over CBS on Oct 28, "The Prince and the Pauper, " will line up with Christopher Plum¬ mer, Rosemarie Harris, Sir Cedric Hardwicke, John Carradine, Hurd Hatfield, Rex Thompson and Johnny Washbrook . This Is Your Life will do its Oct 2 and 9 shows from New York. The subject of the Oct 2 program has been informed of the appearance in advance, but Edwards ain't telling the public who it is. . When Sid Caesar and Imogene Coca return to television as on camera partners over ABC, January 26, Sundays, 9-9 :30pm NYT, the program will not have any new departures from the format Caesar has firmed during his years on the air. Instead, new ideas will spring from the types of characterizations and specialties the comics are known for, with new approaches being developed to the standby husband -wife, pantomime and interview routines. Hal Janis has left NBC and joined Caesar's Shellrick Corp to produce the new show. Television Programs of America will go into production soon in Hollywood on two new pilots for TV series. Production has been decided on "after first holding ex¬ tensive consultation with major advertisers and advertising agencies," according to the firm, which several months ago announced it would no longer produce pilots on pure spec. Airline Hostess, concerning a hostess -purser employed by an international airline, will be produced by Anthony Veiller, with scripts being written by Arnold Belgard and Lois Jacoby. Dude Ranch will dramatize the adventures of a dude ranch owner and his teen age daughter, with a prominent guest star in each episode. Irving Cummings, Jr., will produce, from a script by Robert Bailey. Page 1 (MORE) ROSS REPORTS — TELEVISION INDEX, Service Subscription Rates: $110 per year (or $30 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rates. 1 1 Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.