Ross reports -- television index. (1957)
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ROSS REPORTS -TELEVISION INDEX
SEPT 30 -OCT 6, 1957 VOLUME 9 NUMBER bO
EDITOR: Jerry Leichter
WEEKLY REPORT
a
PROGRAMS • ADVERTISERS • TALENT
55 I Fifth Avenue • New York I 7 • M Urray Hill 2-59 pj PUBLISHED BY TELEVISION INDEX, INC.
Sep3o
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THIS WEEK - NETWORK DEBUTS & HIGHLIGHTS
Monday (September 30)
ABC ^ : 30 -5pm NYT, Mon thru Fri; LIVE DEBUT Do You Trust Your Wife LIVE from WABC-TV(NY), to the net. § Sponsors Participating: see next Monthly Program Analyses. § Pkgr Don Fedderson Productions ( NY); Prod Jim Morgan;
Dir A1 Burton; Prog Anncr Del Sharbutt; Writers Roy Hammerman, Allen Robin, Cally Curtis. § Johnny Carson is star and host of the comedy-quiz program. Married couples compete as teams for a daily $1,000 cash prize, with the winning couple continuing in competition until defeated. The program was originally seen in a filmed version, starring Edgar Bergen, over the CBS net from Jan 3> 1956 thru March 26, 1957*
ABC 5-5 :30pm NYT; NET DEBUT Superman FILM from WABC-TV(NY) & WBKB(Chi) & KABC-TV(LA), 90 stations net and delayed. § Alternate Week Sponsors 1) Kellogg Co (All Cereals) thru Leo Burnett Co., Inc (Chi); Acct Exec James E. Weber. 2) Sweets Co of America (Tootsie Rolls) thru Henry Eisen Advertising Agency(NY); Acct Exec Henry Eisen. § Pkgr Superman, Inc; Film Prod Super¬ man Television Films, Inc., at Ziv Studios, Hollywood, Calif.; Exec Prod Whit¬ ney Ellsworth; Dirs Various; Dir of Photog Joe Biroc. § George Reeves stars in the dual role of Clark Kent, newspaper reporter, and as Superman; with Jack Larson as a cub reporter and Noel Neill as Lois Lane. The series has been seen in national spot and local sponsorship for the Kellogg Co since 1953.
ABC 5: 30 -6pm NYT, Mon thru Fri; RETURN Mickey Mou s e Club FILM from WABC-TV (NY) & WBKB ( Chi ) & KABC-TV(LA), approx Db stations net. § Segment Sponsor¬ ships; see Monthly Program Analyses. § Pkgr & Film Producer Walt Disney Pro¬ ductions at Walt Disney Studios, Burbank, Calif.; Prod Bill Walsh; Dirs Sidney Miller (Mouseketeers ), R. G. Springs teen (Hardy Boys); Music Buddy Baker, William Lava; Choreog Tom Mahoney; Prod Superv Mike Eoloboff; Writer (Eardy Boys)Jackson Gillis. § New program series starts a new season, cut back from its previous one-hour, Mon thru Fri schedule, 5-6pm NYT, to the new half-hour Mon thru Fri times. Program is still a daily variety show with "Mouseketeer" seg¬ ments hosted by Jimmie Dodd, newsreel reports, adventure serials such as "The Hardy Boys," and other film features. The program has been see via re-runs dur¬ ing the summer; the last one -hour program was Sept 27.
NBC 9:30 -10pm NYT; DEBUT Goodyear Theater -Alcoa Theatre: A Turn of Fate FILM from WRCA-TV(NY) & KRCA-TV(LA), 102 stations net, 25 delayed. § Programs alternate weekly, with same sub-title: Sponsors Goodyear Theater: Goodyear Tire Sc Rubber Co (Tires, other products) thru Young 8c Rublcam, Inc (NY); Acct ExecJohn Burns. Alcoa Theatre : Aluminum Co of America (Continued on next page)
Page 73 THIS WEEK (More )
ROSS REPORTS —TELEVISION INDEX, Service Subscription Rates: $110 per year (or $30 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rates. 1 i Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.