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ROSS REPORTS— TELEVISION INDEX
NOV 25 -DEC 1, 1957
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VOLUME 9 NUMBER ^8
EDITOR: Jerry Leichter
WEEKLY REPORT
PROGRAMS • ADVERTISERS • TALENT
55 I Fifth Avenue • New York I 7 • MUrray Hill 2-59 1 0 PUBLISHED BY TELEVISION INDEX, INC.
THIS WEEK — NETWORK DEBUTS & HIGHLIGHTS
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Tuesday (November 26)
CBS 9-9 :30pm NTT, this date only; SPECIAL President Elsenhower The Value of International Cooperation LUTE from Cleveland; to the net. ABC will
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televise a kine, 10:30-llpm NIT, to the net. NBC will televise a kine, 11:15ll:ii5pm NTT, to the net. (Preempts To Tell the Truth on the CBS net; preempts the first half-hour of Tonight on the NBC net; ABC is open time). § President Eisenhower will speak on "The Value of International Cooperation to Our Nation’s Security” at th9 Cleveland Public Auditorium, addressing the civic organiza¬ tions of Cleveland.
§ Sustaining, public service .
§ PKGR & PROD Public Affairs Depts, all nets.
NBC 7 : 30 -9pm NTT, this date only; SPECIAL The Pled Piper of Hamelin FILM (COLOR); 136 stations net. (Preempts The Nat "Klng<r Cole Show, 7 :30-8pm, and The Eddie Fisher Show, 8-9pm NTT). § Van Johnson stars in the dual role of the Pied Piper and Truson the schoolmaster in an adaptation of the Robert Browning version of the Westphalian legend. (See page B for cast credits).
§ SPONSOR Liggett & Myers Tobacco Co (Chesterfield & Oasis Filter Cigarettes) thru McCann -Erickson, Inc (NY); Acct Execs James KLe id (Chesterfield ), Ken Carl¬ son (Oasis ).
§ PKGR & PROD Hal Stanley (filmed in Hollywood); Dir Bretaigne Windust; Asst Dir Maurice Vaccarino; Dir of Photog William Snyder; Music Dir Peter King;
Art Dir Arthur Lonargen; Costumes Berman of London; Choreog Ward Ellis; Writers Hal Stanley, Irving Taylor; Superv Film Ed Floyd Knutson; Music Adapted from Edvard Grieg's "Peer Gynt Suite,” "Elegy" and "Concerto in A Minor".
Wednesday (November 27)
ABC 7~7:3Cpm NTT, thiE date only; SPECIAL Bamberger's Thanksgiving Eve Parade of Light LIVE from NY; ^9 stations live, 2b quick kine. *§ John Daly describes the annual Bamberger parade in Weeauahic Park, Newark, N. J., with elaborate floats designed by William Tracy and Associates, North Bergen, N.J.
§ SPONSOR General Electric Co (Housewares Sc Radio Receiver Div) thru Young & Rubicam, Inc (NY); Acct Superv -..Wilson H.. Kierstead; Comm Anncr Don Morrow.
§ PKGR 8c FR0D ABC News & Special Events Dept with Bamberger's Dept Store;
Dir Marshall Diskin.
NBC 8:30-10 :30pm NTT, this date only; SPECIAL Annie Get Your Gun LIVE (COL¬ OR) from LA; no. of stations not available. (Preempts Father Knows Best, 8:30-9pm; Kraft Television Theatre, 9-10pm, and ‘This Is Your Life, 10-10 :30pm NTT). § Mary Martin stars as Annie Oakley (Continued on next page)
Page 93 THIS WEEK(More )
ROSS REPORTS — TELEVISION INDEX, Service Subscription Rales: $110 per year (or $30 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rates, i i Service includes: V/eekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.