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THIS WEEK (Cont'd)
Wednesday (November 27 )
NBC Annie Get Your Gun (Cont'd from previous page): in the TV version of the musical comedy stage success, co-starring John Raitt as Frank Butler (see page B for cast credits).
§ CO-SFONSORS 1) Pontiac Motor Division, General Motors Corp thru MacManus, John & Adams, Inc (Bloomfield Hills, Mich); Acct Exec Jim Graham. 2) The Pepsi¬ Cola Co thru Kenyon & Eckhardt, Inc (NY) Acct Exec Douglas Coyle.
§ PKGR Los Angeles and San Francisco Civic Light Opera Assn with NBC-TV;
Exec Prod Richard Halliday in association with Edwin Lester; Dir Vincent J. Donehue; Music Dir Louis Adrian; Production Design George Jenkins; Costume De¬ sign Dorothy Jeakins (Costumes by Bob Campbel, NBC); Choreog Ernest Flatt;
Assoc Dir Dean Whitmore (NBC); Music & Lyrics Irving Berlin; Book Herbert and Dorothy Fields.
Thursday (November 28)
ABC 10:15-llam NYT, this date only; SPECIAL J. L. Hudson Thanksgiving Day Children's Parade LIVE from Detroit; 110 stations live. § Jimmie Dodd will describe the 31st annual two-mile J. L. Hudson Company Thanksgiving Day parade thru midtown Detroit to the dept store. The parade will include floats, marching bands and 1,600 costumed marchers.
§ SPONSOR Chrysler Corp thru McCann -Erickson, Inc (NY Sc Det).
§ PKGR ABC -TV with J. L. Hudson Co; Prod Sc Dir WXYZ-TV(Det) staff.
NBC llam-12noon NTT, this date only; SPECIAL Macy's Thanksgiving Day Parade LIVE from NY; no. of stations not available! (Preempts The Price Is Right, 11-11 :30am, and Truth or Consequences, 11 :30am-12noon) . § Bert Parks and David
Brinkley will describe the 31st annual Macy's Thanksgiving Day parade down Cen¬ tral Park West and Broadway to the dept store. The parade will feature five giant helium-filled balloons, nine floats, 13 bands and movie-TV personalities.
§ CO-SPONSORS 1) Sweets Co of America, Inc (Tootsie Rolls) thru Henry Eisen Advertising Co(NY). 2) Ideal Toy Corp thru Grey Advertising Agency, Inc (NY).
§ PKGR NBC Special Events with R. E. Macy & Co., Inc; Prod Ed Pierce; DirCharles Christiansen.
Sunday (December 1)
CBS 3 -6pm NYT, ten programs, various times, thru Spring, 1959; DEBUT Conquest FILM; 92 stations net, 12 delayed (premiere total only). (Preempts The Seven Lively Arts, this date only). § Eric Sevareld is host for the series of pro¬ grams designed to bring viewers the story of today's expanding scientific front¬ iers; reporting the "who, why and how" of major scientific achievements.
§ SPONSOR Monsanto Chemical Co (Institutional) thru Gardner Advertising Co (St. Louis); Acct Exec David Ferriss.
§ PKGR CBS Public Affairs with the American Assn for the Advancement of Science ana the National Academy of Sciences; Superv Irving Gitlin; Prod Michael Sklar; Assoc Prods Norman Borisoff, Harold Mayer; Dirs Norton Bloom, Arthur Zegart;
Prod Mgr Kevin Smith; Researchers Albert Feldman, Irwin Blacker.
OTHER NETWORK CHANGES & ADDITIONS
ABC Do You Trust Your Wife (Mon thru Fri, 3 :30~4pm NTT) David Lowe replaced A1 Burt¬ on as director, effective Nov 18.
CBS Lassie (Sun, 7-7 :30pm NTT) Cloris Leachman and Jon Shepodd become the starring regulars, with child actor Jon Provost, effective Dec 1; replacing Tommy Rettig and the late George Cleveland. Jan Clayton leaves the cast after the Dec 8 show.
TELEVISION INDEX 11/25/57 -12 /l/57
Page Sh
OTHER NET CHANGES