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ROSS REPORTS— TELEVISION INDEX
JAW 27 -FEB 2, 1958 VOLUME 10 NUMBER 5
EDITOR: Jerry Lelchter
WEEKLY REPORT
THIS WEEK — HKTWORK DEBUTS & HIGHLIGHTS
Tuesday (January 28)
ABC 3-3 :30pm NYT, this date only; SPECIAL Bold Journey Goes to School LIVE & FILM; to the net. (Preempts American Bandstand, 3-3 :30pm portion only).
§ Quincy Howe is host for this special report on how Bold Journey (Mon, 8:309pm NYT) travel films and true adventures films established new techniques for the use of television as a teaching resource. Program will include a filmed classroom discussion recorded in a Uhiondale, N. Y., elementary class.
§ Sustaining.
§ PKGR ABC-TV Public Affairs (NY); Pbrod ABC; mo credits available.
Pi* id ay (January 31)
ABC 10 : 30 -11pm NYT, this date only; SPECIAL Stevenson Speech on Science LIVE, to the net. § Adlal E. Stevenson will speak on "Science, Disarma¬ ment and Peace" before the 10th annual Roosevelt Day dinner for Americans for Democratic Action at the Hotel Waldorf-Astoria in New York.
§ Sustaining.
§ PKGR & Prod ABC Public Affairs (NY).
Saturday (February 1)
ABC 8-8 :30pm NYT, this date only; SPECIAL For God and Country LIVE from
Washington, D. C., to the net. (Preempts 8-8 :30pm portion of Country Music Jubilee, which will be seen from 8:30-9pm NYT only). § American Legion cere¬ monies commemorating the deaths of four chaplains on the troopship Dorchester in World War II, with John J. Gleason, the Legion’s national commander, as principal speaker.
§ Sustaining.
§ PKGR & Prod ABC Public Affairs with the American Legion.
CBS l-2pm NYT, this date only; SPECIAL The Lone Ranger FILM; no of stations not available, (Open time, program extended one -half hour; usually seen Sat, 1-1 :30pm NYT). § Special hour-long program marking the 25th anniversary in broadcasting of The Lone Ranger. The program will include flashbacks giving the origin of the Lcne Ranger "legend."
§ SPONSOR General Mills, Inc (Cereals) thru Dancer -Fitzgerald -Sample, Inc (NY). § PKGR Lone Ranger, Inc (LA); Film PT-od Jack Wrather Productions, Inc., Hollywood, Calif.; Prod Sherman Harris; Prod Superv Hugh McCollum.
NBC 9-10pm NYT, this date only; SPECIAL Dean Martin Show LIVE (COLOR) from LA; no. of stations not available. (Preempts Club Oasis, 9-9 :30pm NYT, and Gisele MacKenzle Show, 9:30-10pm, this date only). § (Cont’d on next page)
_ Page 12 THIS WEEK(More )
ROSS REPORTS — TELEVISION INDEX, Service Subscription Rates: $110 per year (or $30 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rates, i i Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.
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PROGRAMS • ADVERTISERS • TALENT
55 I Fifth Avenue • New York I 7 • MUrray Hill 2-59 1 0 PUBLISHED BY TELEVISION INDEX, INC.