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ROSS REPORTS -TELEVISION INDEX
MAY 26-JUKE 1, 1958
8
VOLUME 10 NUMBER 22
EDITOR: Jerry Leichter
WEEKLY REPORT
PROGRAMS • ADVERTISERS • TALENT
55 I Fifth Avenue • New York I 7 • MUrray Hill 2-59 1 0 PUBLISHED BY TELEVISION INDEX, INC.
RECEIVED
MAY 2 C 1952
THIS WEEK - NETWORK DEBUTS & HIGHLIGHTS
Thursday (May 29) " ’ 32 “ "E'
I®C 10:30-llpm NYT & LAT, Weekly; DEBUT Music Bingo LIVE from NY; 88 sta
o^°nV1Ve' videota2e & klne. (Replaces Jane Wyman Theater, last show May 22). § Johnny Gilbert is m.c. for this new musical version of the stand¬ ard game of Bingo. The key line for viewers playing the game will be M-U-S-I-C. § SPONSORS 1) Hazel Bishop, Inc (Comeetics) thru Raymond Spector Co., Inc.
2) Associated Products, Inc (5 Day Deodorant Products; Rival Packing Co, Rival Dog Food); 5 Day Deodorant Products thru Grey Advertising Agency, Inc (NY); Acct
Exec Larry Gross; Rival Packing Co thru McCann -Erickson, Inc (Chi); Acct ExecJack Thomas.
§ PKGR Teletunes Programming, Inc (NY); Exec Prod A1 Singer; Prod Harry Salter; Assoc Prod Pat Winchester; Dir Perry Lafferty; Music Dir Ted Raph; Prog Anncr Ken Roberts.
Friday (May 30)
ABC 8-8 :30pm NYT & LAT, this date only; SPECIAL Unknown Soldier Ceremonies VIDEOTAPE; to the net. (Preempts Adventures of Jim Bowie, this date only). $ Highlights of the commemorative ceremonies centering around the interment of American Unknown Soldiers from World War II and the Korean conflict, at Arling¬ ton National Ceremony during the afternoon of May 30.
§ Sustaining.
§ PKGR & Prod ABC News & Public Affairs.
CBS 7: 30 -8pm NYT (6:30-7pm LAT), Weekly; RETURN The Boing-Boing Show FIIM:
to the net. (Replaces Dick and the Duchess, last show May 16). UPA car-' toon character "Gerald McBoing-Boing" is star and host of the program, present¬ ing several cartoon-story vignettes each week. The late Bill Goodwin interprets the host's comments. The series was originally seen over the CBS net from Dec 16, 1956 thru March 2b, 1957, Sundays, 5:30-6pm NYT.
§ Sustaining.
§ PKGR UPA Pictures, Inc. with CBS-TV; Exec Prod Stephen Bosustow; ProdRobert Cannon; Music Dir Iyn Murray.
Sunday (June 1)
ABC 9-9 :30pm NYT & LAT, Weekly; DEBUT The Baseball Corner LIVE from Chicago;
.,15 c.itlef live (all major league baseball cities). (Replaces Sid Caesar Invites You, last show May 25). § Buddy Blattner is host of the program, pre¬
senting three or four guests each week from the world of baseball discussing baseball subjects. Film clips and slides will be used during the discussions * SPONSOR General Mills, Inc (Wheaties ) (Continued on next page)
_ _ Page b3 _ THIS WEEK(More )
ROSS REPORTS —TELEVISION INDEX, Service Subscription Rates: $125 per year (or $33 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rates, i i Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.