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ROSS REPORTS — TELEVISION INDEX
AUGUST 11-17, 1958 VOLUME 10 NUMBER 33
EDITOR: Jerry Leichter
WEEKLY REPORT
82
PROGRAMS • ADVERTISERS • TALENT
55 I Fifth Avenue • New York 17* M Urray Hill 2-5910 PUBLISHED BY TELEVISION INDEX, INC.
THIS WEEK - NETWORK DEBUTS & HIGHLIGHTS
Mond ay ( Augus t 11 )
NBC 7: 30 -8pm NTT & LAT, this date only; SPECIAL Halifax Address by Princess Margaret LIVE from Halifax, Nova Scotia to the NBC net via the CBC net. (Preempts Haggis Baggia, this date only). § Telecast of the address of Princess Margaret of England at a state banquet in Halifax.
§ Sustaining.
§ PKGR & Prod Canadian Broadcasting Corp; staff.
Friday(August 13 )
ABC 9:30pm-concl NYT; 6:30pm-concl LAT, this date only; SPECIAL College AllStar Football Game LIVE from Chicago; 120 stations live. § All-Star Football Game, between the National Football League's champion Detroit Lions and the choice of the top players among 1958 college graduates. Jack Drees and Harold "Red" Grange will handle the commentary and color.
§ SPONSORS (one-third of the game each) 1) Liggett & Myers Tobacco Co (L & M Filters) thru Dane er -Fit zgerald -Sample, Inc (NY); Acct Exec Nick Woodbridge. 2) The Mennen Co (Men's shaving and personal products) thru Grey Ad¬ vertising Agency, Inc (NY); Acct Exec Bob Zimmern. 3) Participations.
§ PKGR ABC News and Special Events with Chicago Tribune Charities, Inc; ProdABC staff, Chicago and New York.
OTHER NETWORK CHANGES & ADDITIONS
ABC Tales of ESP; TITLE & FORMAT CHANGE, effective August 8; Fri, 9-9:30pm NYT & LAT. Previous title was ESP. Program also will now change from a live format (see page 65) and will now use psychological films, re-runs of half-hour films pre¬ viously seen on other programs.
Page 66
OTHER NET CHANGES
ROSS REPORTS— TELEVISION INDEX, Service Subscription Rates: $125 per year (or $33 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rates. 1 i Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.