Ross reports -- television index. (1958)

Page scan 0009 from Ross reports -- television index.

Record Details:

Title:
Ross reports -- television index.
Date:
1958
Publisher:
New York, [N. Y.] : Television Index, Inc.
Volume:
Ross reports -- television index.
Leaf #:
0009
Language:
English
Contributor:
University of Maryland, College Park
Sponsor:
University of Maryland, College Park
Coordinator:
Media History Digital Library
Date Added:
August 01, 2024
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THIS WEEK(Cont 'd ) Sunday (Sept 28) CBS "October Classic" (Cont'd from previous page): program featuring the eight top series thrills of the past as seen by sports columnist Walter "Red" Smith and described by former baseball star Phil Rizzuto. § SPONSOR Prudential Insurance Co of America thru Reach, McClinton & Co. § PKGR CBS Public Affairs (NY); Prod Burton Benjamin; Assoc Prod Isaac KLeinerman; Continuity Earle Luby; Research John Gilligan; Film Research Don Miller, Mel Stuart; Film Ed Harold Silver. OTHER NETWORK CHANGES & ADDITIONS ABC The Day of Awe; previously listed (see page 73) for Sept l*t, Sun, k-k :30pm NYT; postponed to and presented Sept 21, Sun, 5-5 :30pm NYT. Cheyenne (Alt Tue, 7:30-8 :30pm NYT & LAT) New series begins Sept 23; was seen in re-run during the summer (see Television Index card). Approx 120 stations net and delayed. Change sponsor info: (one-half of first three programs) National Carbon Division, Union Carbide Corp., thru William Esty Co., Inc(NY). (one-half of each program, starting Nov *+)~ Johnson & Johnson thru Young & Rubicam, Inc (NY); Acct Superv Milford Baker, (participation in each program) Harold F. Ritchie, Inc (Brylcreem, other hair products) thru Kenyon & Eckhardt, Inc (NY). Other periods sustaining. Add production credits: Dirs Alan Crosland, Leslie H. Martinson, others; Writers Alan Lipscott and Bob Fisher, James O’Hanlon, others. Add Ty Hardin as series co-star in role of "Bronco" Layne . CBS General Electric Theater (Sun, 9-9 :30pm NYT & LAT) Add Harry Tugend as head of an independent production unit to produce special programs, apart from the regu¬ lar production staff. Integration: Battle in the Courts; SPECIAL Sept 17; Wed, 7 : 30 -8pm NYT, this date only; LIVE & FILM; to the net. (Preempted Twilight Theatre, this date only). § Special news report on the legal maneuvering between federal and state author¬ ities over the school integration crisis, with Howard K. Smith as anchorman. § Sustaining. § PKGR CBS News (NY); Prod & Dir Av West in. The $64,000 Question; RETURN Sept 21; Sun, 10-10 :30pm NYT & LAT, Weekly; LIVE; no. of stations not available. (Replaces The $6*4,000 Challenge, last show Sept 1*0. § Hal March is m.c. for this high money quiz show, which returns to a new day and time. The program debuted June 7* 1955* Tuesdays, 10-10.*30pm NYT, and was seen in that time until it left for the summer after the June 2*4, 1958 show. § ALTERNATE SPONSORS 1) Revlon, Inc (Various Products) thru Warwick & Legler, Inc (NY, producing agency). 2) P. Lorillard Co (Kents) thru Lennen & New¬ ell, Inc (NY ) . § PKGR Entertainment Productions, Inc (NY); Exec Prod Steve Carlin; Prod Mert Koplin; Assoc Prod Ben Kagan; Dir Seymour Robbie; Music Dir Norman Leyden. The Phil Silvers Show "You’ll Never Get Rich" (Fri, 9-9 :30pm NYT; 8-8 :30pm LAT) New series begins Sept 26; was seen in re-run during the summer (see Television Index card) Change alternate sponsor: R. J. Reynolds Tobacco Co (Camel Cigar¬ ettes) thru William Esty Co., Inc (NY) will alternate with Schick, Inc (Electric Shavers, Lighters) thru Benton & Bowles, Inc (NY); Acct Superv George Simons. Change production credits: Writers Billy Friedberg (head), Terry Ryan, Neil Simon, Coleman Jacoby, Arnie Rosen. Add Music Dir John Strauss. TELEVISION INDEX 9/ 22/58—9/28/58 Page 83 OTHER NET CHANGES (More )