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ROSS REPORTS -TELEVISION INDEX
SEPT 29 -OCT 5, 1958 *
VOLUME 10 number *jO PROGRAMS • ADVERTISERS • TALENT
55 I Fifth Avenue • New York I 7 • MUrray Hill 2-59 1 0
EDITOR: Jerry Leichter
PUBLISHED BY TELEVISION INDEX£l:NC.
WEEKLY REPORT
THIS WEEK — HETWORK DEBUTS & HIGHLIGHTS
Monday (Sept 29)
CBS 8-8 :49am NYT, Mon thru Fri; 9:30-10 :30am NYT (9-10em LAT), Sat; RETURN Captain Kangaroo LIVE from NY; no of stations not available. (Mon thru Fri show replaces local programs which filled in for the summer. The Saturday program was seen via taped programs during the summer). § Children's variety series with Bob Keeshan as Captain Kangaroo, host and star of the series, with Lumpy Brannam and puppeteer Gus Allegretti,
§ SPONSORS Segment and participating. See latest Monthly Program Analyses.
§ PKGR Robert Keeshan Associates, Inc (NY) with CBS -TV; Prod Robert E. Claver; Assoc Prod Bill Kelly, David Connell; Dir Peter Birch; Sets Bob Gunlach; Writers Robert Claver, Bob Colieary.
CBS 8:i)5-9am NYT, Mon thru Fri; RETURN Richard C. Hottelet With the News
LIVE from ITT; to the net. § Up-to-the-minute news, including late overseas reports, with Hottelet also conducting live interviews with headline personalit¬ ies. The program, before summer hiatus, was called CBS Morning News.
§ Sustaining.
§ PKGR & Prod CBS News (NY); Dir Vern Diamond.
CBS 8-8:30pm NYT (7-7 :30pm LAT), Weekly; DEBUT The Texan FILM; approx 133
stations net, ^3 delayed. (Replaces The George Burns and Grade Allen Show, last show Sept 22). § Rory Calhoun stars as Big Bill Longley, one of the fast¬
est guns in the Southwest after the Civil War, with various supporting casts.
§ SPONSOR Brown & Williamson Tobacco Corp (Viceroy, Kool Cigarettes) thru Ted Bates & Co., Inc (NY); Acct Execs John Doherty (Kool ); David Loomis (Viceroy).
§ PKGR Rorvic Productions (LA); Film Prod Desilu Productions, Inc., at Desilu Culver, Culver City, Calif.; Prod Jerry Stagg; Dir Jerry Thorpe; Sets William Stevens; Writers Various.
NBC 10-10 :30pm NYT & LAT, Weekly; RETURN The Arthur Murray Party LIVE (COLOR ) from NY; no. of stations not available. (Replaces Suspicion, 10 -11pm NYT, last show Sept 22. No net service for second half -hour Tl ~§ Variety program with Kathryn Murray as hostess, featuring top name stars in specialties and in dance contests. The program has been seen on all nets; debuted over CBS on July 3, 1950 and was on the NBC net from April 9 thru Sept 16, 1957 > its last showing.
§ SPONSOR P. Lorillard Co (Newport Filters) thru Lennen & Newell, Inc (NY);
Acct Exec Dale Anderson.
§ PKGR Kaar Productions, Inc (NY); Exec Prod Jack Philbin; Assoc Prod Lee Reynolds; Dirs Barry Shear, Coby Ruskin (for Mrs. Murray); Music Dir Ray Carter; Sets Jan Scott; Choreog John Butler, others; Casting Coby Ruskin.
Page 85 THIS WEEK(More )
ROSS REPORTS — TELEVISION INDEX, Service Subscription Rates: $125 per year (or $33 quarterly, minimum one year subscription). Addi¬ tional or multiple subscriptions at lower rates, i i Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.