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TEES WEEK( Cont 1 d )
Monday (Sept 29)
NBC 9:30-10pm NYT & LAT, Alt Weeks; RETURN Goodyear Theater FILM; 102 sta¬ tions net, 15 delayed. (Previous version of this program with a different star format and different productions were seen during the summer in re-run, last show Sept 15). § Drama anthology series with top name stars in dramas
produced hy various production units . The program .alternates with Alcoa Theater (now season starts Oct 6); dramas from the same source under a different program title .
§ SPONSOR The Goodyear Tire & Rubber Co thru Young & Rubicam, Inc (NY); Acct Exec John Burns.
§ PKGR & Film Prod Screen Gems, Inc., at Columbia Studios, Hollywood, Calif; Exec Prod William Sackheim; Prods James Fonda, William Froug, Winston O'Keefe; Dirs Various; Story Ed Bud Kaye; Writers Various.
Tuesday (Sept 50)
ABC 5: 30 -6pm NYT & LAT, Tue & Thu; TITLE DEBUT Walt Disney's Adventure Time FILM; approx 1^8 stations net and delayed. (Replaces Tue & Thu segments of Mickey Mouse Club; Mon, Wed, Fri segments continue). § Re-runs of serials and adventure films originally shown as part of Mickey Mouse Club.
§ SPONSORS Net participations. See latest Monthly Program Analyses.
§ PKGR & Film Prod Walt Disney Productions at Walt Disney Studios, Burbank, Calif.; Exec Prod Walt Disney; Prod Bill Walsh; Dir William Beaudine.
ABC 9-9 :30pm NYT & LAT, Weekly; DEBUT The Rifleman FILM; approx 140 stations net and delayed. (Replaces Broken Arrow, last show Sept 23). § Chuck
Connors stars In the title role as rancher Lucas McCain, with Johnny Crawford as his son, Mark McCain.
§ CO-SPONSORS (one -third program each, weekly) 1) The Procter & Gamble Co (Tide) thru Benton & Bowles, Inc(NY, producing agency); Acct Exec Jack Bern¬ hardt. 2) Miles Laboratories, thru Geoffrey Wade Advert is ing( Chi); Acct Exec Robert Dwyer. 3) Ralston Purina Co (Cereals) thru Gardner Advertising Co(St. Louis); TV Acct Rep Roland Martini(NY).
PKGR Sussex with Four Star Films, Inc; Film Prod Four Star Films, Inc., at Fox Western Ave Studios, Hollywood, Calif.; Prods Jules Levy, Arthur Gardner; Dirs Arnold Laven, others; Music Herschel Burke Gilbert; Writers Sam Peckin¬ pah, others; Script Ed Nina Laemmle .
ABC 9:30-10pm NYT & LAT, Weekly; DEBUT Naked City FILM; approx 6h stations net and delayed. (Replaces Midwestern Hayride, last show Sept 23). §
John Mclntire as Lt . Dan Muldoon and James Franciscus as detective Jim Halloran co-star in detective dramas set in New York City; with Suzanne Storrs, Harry Bellaver and Alison Marshall in featured roles.
§ ALTERNATE SPONSORS 1) Brown & Williamson Tobacco Corp (Viceroy, Kool Cig¬ arettes) thru Ted Bates & Co., Inc (NY); Acct Execs John Doherty, David Loomis.
2) The Quaker Oats Co thru J. Walter Thompson Co(Chi).
§ PKGR & Film Prod Screen Gems, Inc., at Biltmore Studios, New York; ProdHerbert B. Leonard; Assoc Prod Sam Manners; Dirs Jerry Hopper, Stuart Rosen¬ berg, Douglas Heyes, others; Asst Dir John Zane; Script Ed & Chief Writer Stirling Silliphant; Theme By George Duning, Ned Washington.
CBS 7:30-8pm NYT, Weekly; TITLE DEBUT Stars in Action FIIM; to the net.
(Replaces Name That Tune, which moves to Monday, 7 :30-8pm NYT; 6:30-7pm LAT; effective Sept 29 > in turn replacing Adventures of Robin Hood, which moves to Saturday, 11 :30am-12noon NYT, effective Oct 1 Re-runs of films previously
seen as part of Schlltz Playhouse on the CBS net .
§ Sustaining.
§ PKGR MCA-TV; Film Prod Revue Productions, Inc., in Hollywood, Calif.
TELEVISION INDEX 9/29/58—IO/5/58 Page 86
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