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THIS WEEK( Cont * d )
'Tuesday (Sept 30)
CBS 10 -11pm NYT (9 -10pm LAT), Weekly; DEBUT The Garry Moore Show LIVE from NY; 16U stations live and tape. (Replaces Bid ’ n1 Buy, 10-10 :30pm NYT, last show Sept 23). § Garry Moore is host for a new comedy -variety program,
with Marion Lome as a featured regular, and weekly guest stars; backed by a singing and dancing chorus. Durward Kirby is the regular program announcer.
§ SPONSORS (weekly half-hour) Revlon, Inc (All Products) thru C. J. La Roche & Co., Inc (NY, agency of record); Acct Exec Jerome V. Roscoe; also products thru Warwick & Legler, Inc (NY) and thru Emil Mogul Co., Inc (NY). ALTERNATE SPONSORS (alt week half-hour each) 1) Kellogg Co thru Leo Burnett Co., Inc (Chi); Acct Supervs James Weber, Roy Lang. 2) Pittsburgh Plate Glass Co (Mir¬ rors, Glass, Chemical, Paint, Fiber Products, etc.. Institutional) thru Batten, Barton, Durstine &. Osborn, Inc(Pitt); Acct Exec Earry P. Vieth.
§ PKGR Red Wing Productions, Inc (NY) with CBS-TV(NY); Prod Ralph Levy; Asst to Prod Charlotte Paley; Assoc Prods Leon Mire 11, Herb Sanford; Alt DirsFrank Bunetta, Lewis Freedman; Assoc Dir Mack Bing; Music Dir Howard Smith; Choral Dir Buster Davis; Feature Ed Marcia Durant; Choreog Paul Godkin; Set Design Charles Lisanby, Gary Smiths; Sets John Pickette, Ken Krausgill; Cost¬ umes Donn Fischer; Writers Vincent Bogert (head). Will Glickman, Herb Finn, John Tackaberry; Special Material Arnold Horwitt, Irvin Graham, others.
NBC 8 -9pm NYT & ALT, Alt Weeks; RETURN The Eddie Fisher Show LIVE (COLOR) from LA; 15l stations live and tape. (Alternates with The George Gobel Show, which returned Sept 23; see page 80). § Music -variety show starring
singer Eddie Fisher, with top name guest stars.
§ SPONSOR Liggett & Myers Tobacco Co (Chesterfield) thru McCann -Erickson, Inc (NY); Acct Exec James KLeid.
§ PKGR Ramrod Productions, Inc with NBC -TV (LA) ; Prod & Co-Dir George ■ Englund; Assoc Prod Bernie Rich; Co-Dir Grey Lockwood; Assoc Dir Rick Oxford; Music Dir Buddy Bregman; Music Adv Eddie Samuels; Art Dir Larry Klein; Choreog Alex Romero; Writers Ken Englund, Bobbie O’Brien.
NBC 10:30-llpm NYT & LAT, this date only; SPECIAL World Series Special LIVE from Milwaukee; 103 stations live and tape. § Mel Allen is m.c., present¬ ing stars of both teams appearing in the World Series, team managers and commen¬ tators familiar with the Yankees and Braves; also film clips of past series.
§ SPONSOR National Carbon Div, Union Carbide Corp (Prestone Anti-Freeze, Ever eady Products) thru William Esty Co., Inc (NY); James T. Behan.
§ PKGR NBC Sports; Exec Prod Charles G. Mortimer; Prod Martin Stone; Assoc Prods Harvey Fishman, Leon Newman.
Wednesday (Oct 1)
ABC 9:30-10 :30pm NYT (10 -11pm LAT), this date only; SPECIAL The Bing Crosby Show LIVE from LA; 180 stations live and tape. (Preempts The Oldsmobile Show, 9:30-10pm NYT, and Wednesday Night Fights, 10-10:^5pin NYT, this date only) § Musical revue starring Bing Crosby, with guests Patti Page, Dean Martin, Mahalia Jackson, the Norman Luboff Choir and dancers Tom Hanson and Thelma Tadlock § SPONSOR Oldsmobile Division, GMC, thru D. P. Brother & Co(Det); TV Acct Rep Ken Manuel(Det); Comm Superv Mel Furney(NY).
§ PKGR Bing Crosby Product ions (LA); Exec Prod Bing Crosby; Prod & Dir Bill Colleran; Music Dir Buddy Cole; Choral Dir Norman Luboff; Writer Bill Morrow; Special Material Sammy Cahn; Special Effects John Hoppe.
NBC 2:^5-approx 5:^5pm NYT’, Oct 1, 2 (10 :^5am-l :i»5pm LAT); SPECIAL 1938 World Series Games LIVE from Milwaukee; 173 stations live. Games telecast from NY on Oct bt starting 12:^5phi NYT and Oct 5 > starting 1:^5P^ NYT, will be in COLOR. If necessary games will also be telecast Oct 6 from NY and Oct 8 and 9 from Milwaukee at times noted. (Continued on next page).
THIS WEEK(More)
TELEVISION INDEX 9/29/58—10/3/58 Page 87