Ross reports -- television index. (1958)
Reading and Downloading:
Record Details:
Something wrong or inaccurate about this page? Let us Know!
Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.
Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.
View OCR Text
We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
OTHER NETWORK CHANGES & ADDITIONS
ABC Mickey Mouse Club; SCHEDULE CHANGE Sept 29; Mon, Wed, Erl, 5:30 -6pm NYT & DAT.
Has teen seen Mon thru Fri in these time periods (see Walt Disney's Adventure Time, page 86). New season starts, effective Sept 29.
The Adventures of Ozzie and Harriet (Wed, 8:30-9pm NYT; 9-9 :30pm LAT) New ser¬ ies begins Oct 1; has been seen in re-runs during the summer in previous 9-9:30 pm NYT spot, with new time effective Sept 2k (see The Donna Reed Show, page 80). (See Television Index card). Add sponsor change: co-sponsor with Eastman Kodak Co., effective Sept 2k is The Quaker Oats Co thru J. Walter Thompson Co(Chi).
Tales of the Texas Rangers; RETURN Oct 2, Thursdays, 5-5 :30pm NYT & LAT. New series begins this date (see Television Index card). Previous Sunday showings ended with June 22, 1958 program. Sponsor change : Sweets Co of America is sole sponsor. Flav-R-Straws ended its alt week sponsorship in 1957*
Leave It To Beaver; NET CHANGE Oct 2; Thursdays, 7:50-8pm NYT & LAT, Weekly; also begins new season this date. Program was previously seen over CBS, Wed, 8-8:30 pm NYT, last CBS show Sept 17, and was seen in re-run during the summer. (see Television Index card, CBS). Add sponsor changes: 1) Ralston Purina Co (Dog Chow) thru Gardner Advertising Co(St. Louis). 2) Miles Laboratories, Inc (OneA-Day Vitamins, Alka-Seltzer ) thru Geoffrey Wade Advert is ing( Chi ) .
The Real McCoys (Thu, 8:3G-9pm NYT & LAT) New series begins Oct 2; was seen in re-run during the summer (see Television Index card).
CBS The Red Skelton Show; RETURN Sept 30, Tue, 9:30-10pm NYT; 8:30-9pm LAT, Weekly; LIVE or FILM. (Replaces Spotlight Playhouse, last show Sept 23). (See Tele¬ vision Index card). Skelton returns for his sixth CBS season.
Armstrong Circle Theatre (Alt Wed, 10-llpm NYT; 9-10pm LAT) New series begins Oct 1; was seen via re-runs of kines during the summer; alternates with The U . S . Steel Hour .(see Television Index card). Production change: Robert Costello is now exec producer, with Jacqueline Babbin upped to producer.
I Love Lucy; RETURN Oct 2; Thu, 7-*30-8pm NYT (6:30-7pm LAT), Weekly; FILM; no. of stations not available. (Replaces Sergeant Preston of the Yukon, last show Sept 25). § Re-runs of the situation comedy series starring Lucille Ball &
Desi Arnaz. Last seen over the CBS net, Wed, 7 : 30 -8pm NYT; last show May 28, 1958. Also seen during summer over CBS in selected re-runs as Top Ten Lucy Shows, Mon, 9-9 :30pm NYT; 8-8 :30pm LAT.
§ SPONSORS 1) Pillsbury Corp thru Campbell-Mithun, Inc (Minn). 2) Clairol,
Inc (Hair Coloring) thru Foote, Cone & Belding(NY).
§ PKGR & Film Prod Desilu Productions, Inc., Hollywood, Calif.
December Bride; RETURN Oct 2; Thu, 8-8 :30pm NYT (7-7 :30pm LAT), Weekly; FILM;
137 stations net, 31 delayed. (Replaces Richard Diamond Private Detective, last show Sept 25). § Spring Byington stars In the situation comedy series after
summer hiatus; program was previously seen Mon, 9:30-10pm NYT (see Television Index card), last Mon show June 30, 1958.
Dick Powell's Zane Grey Theatre; RETURN Oct 2; Thu, 9-9:30pm NYT. (8 -8 :30pm LAT), Weekly; FILM; no. of stations not available. (Replaces second half-hour of The Verdict Is Yours, 8:30-9 :30pm NYT, last show Sept 25). § Dick Powell is host and occasional star in this Western anthology drama series; returning after sum¬ mer hiatus; program was previously seen Fri, 8:30-9pm NYT (see Television Index card), last Fri show July 11, 1958. Alternate sponsor change: General Foods Corp will alternate for the new season with S. C. Johnson & Son, Inc (Waxes and other products) thru Benton & Bowles, Inc (iff).
Alfred Hitchcock Presents (Sun, 9:30-10pm NYT & LAT) New series begins Oct 5; was seen In re-run during the summer. (Continued on next page)
OTHER NET CHANGES (More )
TELEVISION INDEX 9/29/58 — IO/5/58 Page 90