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THIS WEEK( Cont * d )
Wednesday (Oct 15 )
CBS 10 -11pm NYT (9 -10pm LAT), this date only; SPECIAL The Ginger Rogers Show LIVE from LA; approx 175 stations live and tape. (Preempts Armstrong Circle Theatre, this day only). § Ginger Rogers is star of this music -variety special, also starring Ray Eolger and The Ritz Brothers.
§ SPONSOR Pontiac Division, General Motors Corp, thru MacManus, John & Adams, Inc (Bloomfield Hills, Mich).
§ PKGR Bob Banner Product i ions, Inc (LA); Prod & Dir Bob Banner; Assoc ProdJoe Hamilton; Co-Dir Julio Di Benedetto; Music Dir Nelson Riddle; Dance DirNick Castle; Art Dir Robert Tyler Lee; Sets Buck Henshaw; Costumes George Whitaker; Writer Joe Stein.
Thursday ( Oct l6)
NBC 8:30-9:30pm NYT (7:30-8:30pm LAT), this date only; SPECIAL Little Women LIVE from NY; approx 175 stations live and tape. (Preempts Yancy Derringer, 8:30-9pm NYT, and Dick Powell’s Zane Grey Theatre, 9-9 :30pm, this date only).
§ Musical version of a TV adaptation of Book One of the two-part book by Louisa M. Alcott. (See page C for cast credits).
§ SPONSOR W. A. Sheaffer Pen Co thru Batten, Barton, Durstine & Osborn, Inc (Chi); Acct Exec John P. Devaney.
§ PKGR Talent Associates, Ltd(NY); Exec Prod David Susskind; Prod Albert Selden; Dir William Corrigan; Assoc Dir David Roth; Music Dir Hal Hastings; Music Arranger Don Walker; Composer & lyricist Richard Adler; Sets Bob Wade; Choreog John Butler; Costumes Sal Anthony; TV Adapter Wilson Lehr.
Friday ( Oct 17)
NBC 9 -10pm NYT & LAT, this date only; SPECIAL An Evening With Fred Astaire LIVE (COLOR) from LA; no. of stations not available. (Preempts M Squad, 9~9:30pm-, and The Thin Man, 9:30-10pm, this date only). § Music and dance revue, starring Fred Astaire, with Miss Barrie Chase as his dancing partner, and Jonah Jones and his quartet, with David Rose leading a 55-piece orchestra; and a 16-member dancing chorus.
§ SPONSOR Chrysler Corp (All 1959 cars) thru Leo Burnett, Inc ( Chi).
§ PKGR Ava Productions, Inc with NBC-TV(LA); Exec Prod John H. Christ (Leo Burnett, Inc); Prod & Dir Alan "Bud" Yorkin; Music Dir David Rose; Prog AnncrArt Gilmore; Art Dir Edward Stephenson; Costumes Ray Aghayan; Choreog Hermes Pan; Writer Herbert Baker.
Saturday^0ct_l8 )
CBS 2-4 :30pm NYT (1:30-4 pm LAT), Weekly; RETURN Professional Hockey LIVE from Chicago (first game), also NY, Boston and Detroit, various weeks; no. of stations not available. (in the time formerly occupied by Saturday Game of the Week baseball telecasts, last show Sept 27). § Telecast of 20 professional
hockey games between teams of the National Hockey League, thru the final gams of the season on March 21, 1959. This Is the second season for the telecasts.
§ SPONSORS (one-third of each game, national) Philip Morris, Inc (Marlboro Cigarettes) thru Leo Burnett Co., Inc (Chi). (one -third of each game, regional) Carling Brewing Co., Inc (Black Label Beer) thru Lang, Fisher & Stashower, Inc (Cleveland ) .
§ PKGR CBS Sports (NY) with National Hockey League (NY); Prod Pete Molnar;
Asst Prod Joe Gallagher; Dir Richard Liesendahl; Commentators Bud Palmer,
Fred Cusick.
NBC 9-10pm NYT & LAT, this date only; SPECIAL The Jerry Lewis Show LIVE (COLOR) from LA; 128 stations live and tape. (Preempts Steve ~Canyon, 99:30pm. Cimarron City, usually, 9 :30-10 :30pm, will be seen 10 -11pm NYT & LAT, this date only, preempting Brains and Brawn). (Continued on next page)
THIS WEEK (More )
TELEVISION INDEX 10/13/58-IO/19/58 Page 99