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ROSS REPORTS —TELEVISION INDEX
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NOVEMBER 10-16, 1958 VOLUME 10 NUMBER 416 PROGRAMS ADVERTISERS TALENT 551 Fifth Avenue * New York 17 * MUrray Hill 2-5910
PUBLISHED BY TELEVISION INDEX, INC.
EDITOR: Jerry Leichter
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THIS WEEK -NETWORK DEBUTS & HIGHLIGHTS NEC aLNy
Monday (Nov 10)
CBS10-llpm NYT (9-10pm LAT), this date only; SPECIAL Timex All-Star Jazz Show LIVE from Miami Beach; 112 stations live and tape. (Preempts Desi
Iu Playhouse, this day only). § Bob Crosby and Hoagy Carmichael are hosts as
well as performers with top name jazz stars, including Louis Armstrong, and Les
Brown and his orchestra and Chico Hamilton and his Quintet (see page A for cast
credits). A similar special will also be presented on Jan 7, Thu, 8-9pm NYT.
§ SPONSORU.S. Time Corp (Timex Watches) thru Doner & Peck, Inc(NY); Acct
ExecJames Ellers; Comml AnncrJohn Cameron Swayze.
§ PKGRLawrence White Productions(NY); Exec ProdLawrence White; Prod & Dir
Garth Dietrick; Assoc ProdMarshall Stone; Prodn SupervSylvan Taplinger;
SetsJack Landau; WriterGeorge T. Simon.
Sunday(Nov 16)
CBS ~ 5-6pm NYT & LAT, first of two this season; SPECIAL Conquest LIVE & FIIM from NY; 71 stations net, approx 25 delayed. (Preempts The Great Game of
Politics, 5-5:30pm, last show Nov 9; and Ted Mack and the Original Amateur Hour,
5:30-6pm, this date only). § Eric Sevareid is host and narrator for the two
parts of the program, one offering a special report on the human brain, includ
ing films of an actual brain operation; the other part a special report on ocean
waves and their effect on shore and shipping, with George Herman as reporter,
§ SPONSORMonsanto Chemical Co thru Gardner Advertising Co(St. L.); Acct
ExecDavid Ferris.
§ PKGRCBS Public Affairs(NY); ProdMichael Sklar; Assoc ProdHarold Mayer;
DirsHarold Mayer, Frank De Felitta; WriterFrank De Felitta.
THIS WEEK -REGULAR NETWORK SPECIALS
CBSDu Pont Show of the Month (9 shows during season, various days) Nov 13, Thurs
day, 9:30-llpm NYT (8:30-lOpm LAT); "The Winslow Boy," starring Fredric March, Florence Eldridge, Noel Willman (see page C for cast credits); LIVE from LA.
NBCShirley Temple's Storybook (Approx ever two or three weeks, evenings) Nov 12, Wednesday, 7:30-8:30pm NYT & LAT; “Ali Baba and the Forty Thieves,” starring Nehemiah Persoff (see page B for cast credits); FILM.
OTHER NETWORK CHANGES & ADDITIONS ABCEncounter (Sun, 9:30-10:30pm NYT) Last show Nov 2.
Page 107 OTHER NET CHANGES (More )
ROSS REPORTS—TELEVISION INDEX, Service Subscription Rates: $125 per year (or $33 quarterly, minimum one year subscription). Additional or multiple subscriptions at lower rates. 7 1 Service includes: Weekly reports on current television production, programs, advertisers, talent movements; unlimited telephone and mail information service; periodic reports on special aspects of television; semi-annual and annual industry surveys, and The Television Index card file.