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THIS WEEK(Cont'd)
Tuesday (July 7 )
12 3 Opmc one 1 NYT; 3:30pm-concl LAT; this date only; SPECIAL All-Star Base¬ st*3-1 Game LIVE from Pittsburgh; no. of stations not available 7 (The 12:3012:45pm period will be a special program segment, All-Star Game Lead off ). §
Telecast of the 26th annual All-Star Baseball Game, this year at Forbes Field, Pittsburgh. Mel Allen and Curt Gowdy will describe the play between stars of the American League, managed by Casey Stengel, and stars of the National League, managed by Fred Haney. (The Game Lead off segment will feature interviews of base¬ ball personalities by Leo Durocher and Lindsey Nelson).
§ SPONSOR Gillette Safety Razor Co thru Maxon, Inc(Det); NY TV Acct Exec Ed Wilhelm. (Game i Lead off SPONSOR Midas, Inc, Div of International Parts Corp (Midas Mufflers) thru Bozell & Jacobs, Inc ( Chi).
§ PKGR NBC Sports; Prod Perry Smith; Dir Harry Coyle.
NBC 9-9 :30pm NYT & LAT, Weekly; TITLE DEBUT Fanfare FIIM; to the net. (Replaces The Californians, which moves to Thu, 7:30-8pm NYT & LAT, effective July 9, in turn replacing Texas Rodeo, last show July 2). § Re-runs of films
originally seen as part of The Loretta Young Show; none with Miss Young as star § Sustaining.
§ PKGR & Film Prod Lewislor Productions, Inc (LA); production staffs, various. Saturday (July 11)
CBS 7 : 30 -S :30pm NYT, Weekly; TITLE DEBUT Reckoning TAPE, originally recorded in LAj’ no* stations not available. (Replaces Perry Mason, last show July , for the summer). Repeat showings of one -hour dramas originally shown on the net during 1958: six originally presented as part of Pursuit; three on Studio One in Hollywood, and one on Climax I ; all packaged and produced by CBS.
§ SPONSORS 1) Philip Morris, Inc (Parliament) thru Benton & Bowles, Inc (NY).
2) Glenbrook Laboratories Div, Sterling Drug, Inc (Various Products) thru DancerFit zger aid -Sample, Inc (NY). 3) (Eastern Net) Gulf Oil Corp thru Young & Rubi
cam, Inc (NY); (Western Network) Theo Hamm Brewing Co thru Campbell -Mi thun, Inc (Minn). 4) Colgate-Palmolive Co (Various Products) thru Ted Bates & Co., Inc (NY).
OTHER NETWORK CHANGES & ADDITIONS
ABC Bishop Pike (Sun, 12-12 :30pm NYT & LAT) Last show, June 14 .
Paul Wine he 11 Show (Sun, 5-5 :30pm NYT & LAT) Last show was June 7.
John Daly and the News (Mon thru Fri, 6:45-7pm NYT; 10 :30-10 :45pm LAT) The live telecast originally presented from 6-6 :15pm NYT had its last show on June 12.
The live repeat at 6:45pm is now the only live telecast for the news program.
Ihc Rifleman (Tue, 9-9 :30pm NYT & LAT) Re-runs begin July 7, thru Sept 22.
Zcrro (Thu, 8-8 :30pm NYT & LAT) Re-runs begin July 9, thru Cct 1.
Colt »^5 (Sun, 9-9 :30pm NYT & LAT) Re-runs began July 5.
CBS Conquest; RETURN July 5, Sun, 6-6 :30pm NYT & LAT, Weekly; FILM; to the net. (Re¬ places Behind the News with Howard K. Smith, last show June 28). § Six half-hour science features, originally seen on the net as segments in the original one -hour
Conquest series, will be shown, thru August l6. Eric Sevareid is host -narrator of the programs .
§ Sustaining.
§ PKGR CBS Public Affairs; Prod Michael Sklar; Assoc Prod Harold Mayer.
The Last Word (Sun, 5-5 :30pm NYT & LAT) Fred Freed named producer, effective with the program of July 5.
Father Knows Best (Mon, 8 :30-9pm NYT & LAT) Re-runs begin July 6, thru Sept 14 .
Armstrong Circle Theatre (Alt Wed, 10 -11pm NYT & LAT) Tape repeats of previous programs during the season begin July 8, thru Sept l6.
TELEVISION INDEX 7/6/59-7/12/59 Page 58
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