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ROSS REPORTS -TELEVISION INDEX
AUGUST 10-16, 1959 VOLUME 11 NUMBER 52
EDITOR: Jerry Leichter
WEEKLY REPORT
THIS WEEK - NETWORK DEBUTS & HIGHLIGHTS
Tuesday (August 11)
CBS 9-9 :30pm NYT & LAT, Weekly for k weeks; DEBUT Adventure Showcase FILM;
133 stations net, 5 delayed. (Replaces Peck’s Bad Girl, last show Aug k).
§ Proposed pilot films for four different series will he shown under the pro¬ gram title as an anthology adventure -drama series. The titles of the series for which the pilots were made are: Brock Callahan, Combat Correspondent ("Return to Guam"), Dr . Mike , and Johnny Night hawk ("Forced Landing").
§ SPONSOR Pharmaceuticals, Inc (Geritol) thru Parkson Advertising Agency, Inc (NY); TV Acct Superv Don Blauhut .
§ PKGR & Film Prod Screen Gems, Inc., at Columbia Studios, Hollywood, Cal.;
Prod Staffs Brock Callahan: Prod James Fonda; Dir Don Spiegel; Writer Stirl¬ ing Silliphant. Dr . Mike : Exec Prod Bryan Foy; Prod Harold Greene; Dir Oscar Rudolph; Writer John Kheubuhl. Combat Correspondent: Prods Ray Singer, Dick Chevillat; Dir Christian Nyby; Writer Otis Carney. Johnny Nighthawk: ProdHarold Greene; Dir Oscar Rudolph; Writers Sam Rolfe, Barney Slater.
Friday (August 14 )
ABC 9 :30pm NYT -to concl, this date only; SPECIAL 1939 College All-Star Football Game LIVE from Chicago, 157 stations live. (Preempts 77 Sunset Strip).
§ Telecast of the 26th College All-Star Football Game between the cream of the college football stars against the National Football League champion Baltimore Colts, at Soldier Field, Chicago. Ray Scott will handle the play-by-play, with Harold "Red" Grange doing the color and play analyses.
§ SPONSORS 1) Liggett & Myers Tobacco Co (L&M) thru Dancer -Fitzgerald -Sample, Inc (NY); Acct Superv Clifford Fitzgerald. 2) Carling Brewing Co (Beer) thru Lang, Fisher & Stashower, Inc (Cleveland ) . Both are full network. Regional Spon¬ sor: Falstaff Brewing Co thru Dancer -Fitzgerald -Sample, Inc (NY).
§ PKGR ABC-TV with Chicago Tribune Charities, Inc(Chi); Prod Lester E. Malitz, Inc.; Dir Jim Holmes.
Sunday (August 16)
NBC 10 -11pm NYT & LAT, this date only; SPECIAL The Ransom of Red Chief TAPE, recorded in NY; no. of stations not available. (Preempts The Loretta Young Show, 10-10 :30pm). § William Bendix, Hans Conried, Teddy Rooney and Russell
Collins star in a television version of the 0. Henry classic.
§ SPONSOR Rexall Drug Co (Various Products) thru Batten, Barton, Durstine & Osborne, Inc(lA); TV Acct Rep Everett Hart (NY).
§ PKGR Talent Associates, Ltd(NY); Exec Prod David Susskind; Assoc Prod Jose Vega; Prodn Superv Renee Valente; Dir Alvin Rakoff; Sets Bob Wade; CostumesJohn Boxer; Special Effects Dick Aimone; Writer Phil Reisman, Jr. (adaptec from the 0. Henry short story).
OTHER NETWORK CHANGES & ADDITIONS
PROGRAMS • ADVERTISERS • TALENT
55 I Fifth Avenue • New York I 7 • MUrray Hill 2-59 1 0 PUBLISHED BY TELEVISION INDEX, INC.
POOL President Eisenhower’s Address on a Labor Reform Bill; SPECIAL Aug 6, Thu, 7:307 :^5Pm NYT; LIVE, to the ABC, CBS, NBC nets from Washington, with CBS handling the telecast. § President Eisenhower addressed the nation (Cont'd on next page)
TELEVISION INDEX 8/IO/59— 8/16/59 Page 65 • (MORE)