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ROSS REPORTS -TELEVISION INDEX
ADVERTISERS • TALENT
York 17 • MUrray Hill 2-5910
AUGUST 17-23, 1959
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VOLUME 11 NUMBER 33 "m
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EDITOR: Jerry LelOTWr* , , \.\ ' PmUShl’E%,BY TELEVISION INDEX, INC.
WEEKLY RE13-^41^
THIS WEEK - NETWORK DEBUTS & HIGHLIGHTS
Friday (August 21)
CBS ll:15pm-to concl (premiere), 4 programs; SPECIALS National Football League Pre-Season Games LIVE & TAPE, from various cities; l47 stations live and tape. 5 Telecasts of four pre-season National Football League football games:
Aug 21 Baltimore Colts vs. NY Giants, at Dallas; Sept 11 (11:15pm start) NY Giants vs. Chicago Bears, at Chicago; Sept 13 (2:30pm start) Cleveland Browns vs. Detroit Lions, at Detroit; Sept 20 (2:30pm start) Baltimore Colts vs. Chi¬ cago Cardinals, at Louisville. Game telecasts will be fed live to Washington,
D. C., Baltimore and NY, with NY taping and feeding the tape to the rest of the network. Chris Schenkel and Johnny Lujack will handle the play-by-play and com¬ mentary for the network telecasts, with Chuck Thompson handling the feed to Balti¬ more only.
§ SPONSORS (National) Philip Morris, Inc (Marlboro) thru Leo Burnett Co., Inc (Chi). (NY Area) Shell Oil Co thru J. Walter Thompson Co (NY). Remainder of the stations have local sponsors, filling spots not covered by the net sponsor.
§ PKGR CBS Sports (NY); Prod Pete Molnar; Dir Dick Liesendahl.
Saturday (August 22)
ABC lOpm-to concl. Weekly for 7 weeks; DEBUT Saturday Night Pro Football
LIVE, from various cities; no. of stations not available . § Telecasts of
seven pre-season and regular games of the National Football League, with Chuck Thompson and Howard Cosell handling play-by-play and commentary. The opening game will be the Chicago Cardinals vs. Pittsburgh Steelers at Austin, Texas. The final game in the program series on Oct 3 will be Baltimore Colts vs. Chicago Bears at Baltimore.
§ CO-SPONSORS (National) General Mills, Inc., thru Knox Reeves Advertising,
Inc. (East) National Brewing Co thru W. B. Doner & Co (Balt); (West) Theo Hamm Brewing Co thru Campbell -Mithun, Inc (Minn).
§ PKGR ABC Sports(NY); Prod & Dir Jack Lube 11.
OTHER NETWORK CHANGES & ADDITIONS
CBS Vice President Nixon Reporting --What I Saw in Russia; SPECIAL Aug 9; Sun, 7 :308pm NYT & LAT, this date only; TAPE & FILM, to the net. (Preempts That * s My Boy ) . § Highlights of Vice President Nixon’s trip to the Soviet Union, with Mr. Nixon as narrator, with filmed portions from CBS Newsfilm coverage of the trip. CBS News correspondent Paul Niven, who was with the tour, acted as program host.
§ Sustaining.
§ PKGR CBS Special Program Unit (NY); Prod Leslie Midgley; Dir Vern Diamond; Camera Bruce Hoertel.
House Labor Debate; SPECIAL Aug 11; Tue, 7 : 30 -8pm NYT & LAT, this date only; LIVE from Washington; to the net. (Preempted Stars in Action),. § Special program on the various labor reform bills before Congress (Continued on next page)
TELEVISION INDEX 8/17/59 --8/23/59 Page 67
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