Ross reports -- television index. (1960)

THIS WEEK( Cont 1 d ) Saturday(September 17 ) ABC 7:30 -8pm NYT & LAT, 8 weeks; RETURN Campaign Roundup LITE, TARE & FIIM; segments from various cities; to the net. (Replaces The Dick Clark Show In this time spot for this show, last Clark show Sept 10). § Program series pre¬ senting highlights of the political campaign during the eight weeks before the election, with Bill Shadel returning as anchor man for the series, which was on the air prior to the P-cninatihg conventions. Various ABC commentators will parti¬ cipate in discussions in conjunction with the highlights of the campaign. § Sustaining. § PKGR ABC News & Public Affairs (NY); Prod Sidney Darion. CBS 8:30-9 :30pm NYT & LAT, Weekly; DEBUT Checkmate FILM; 150 stations net and delayed. (Replaces Wanted Dead or Alive, 8:30-9pm, which moves to Wed, 8:30-9pm, effective Sept 21, and Mr. Lucky, 9~9:30pn, last show Sept 3). § Suspense series concerning the cases of a San Francisco firm. Checkmate, Inc., which is set up to counter criminal activities, starring Anthony George as Don Corey and Doug McClure as Jed Sills, the partners in the firm, also starring Sebastion Cabot as their consultant. Dr. Carl Hyatt. § SPONSORS 1) Brown & Williamson Tobacco Corp (Viceroy, Belair, Raleigh), Viceroy and Belair thru Ted Bates & Co., Inc(NY); Senior Superv A. McG. Foster; Raleigh thru Keyes, Madden & Jones, Inc ( Chi). 2) Kimberly-Clark Corp (Kleenex, other paper products) thru Foote, Cone & Belding(Chi ) . 3) Lever Bros. Co (im¬ perial Margarine, Praise, Handy Andy, Stripe, All), Praise and Handy Andy thru Kenyon & Eckhardt, Inc (NY), agency of record; Stripe thru J. Walter Thompson Co (NY), Imperial thru Foote, Cone & Belding(NY); All thru Needham, Louis & Brorby, Inc ( Chi ) . § PKGR J 8s M Productions (LA); Film Prod Revue Productions, Inc., at Revue Studios, Universal City, Cal., and on location, San Francisco; Prods Maxwell Shane, Herb Coleman; Dirs Various; Writers Various; Series Creator Eric Ambler. NBC 9:30-10 :30pm NYT 8c LAT, 8 Weeks; DEBUT The Campaign and the Candidates LIVE, TAPE & FILM; from various cities; 150 to 160 stations net. (Replaces World Wide 60, last show Sept 10). § Public affairs series covering the activ¬ ities and views of the candidates during the campaign, with some of the programs featuring Chet Huntley and David Brinkley and others, Frank McGee, with reports from other NBC correspondents. The Sept 17 and the Nov 5 (last) programs will be summaries of the campaign to date. § SPONSOR Longines-Wittnauer Watch Co Inc thru Victor A. Bennett Co., Inc(NY). § PKGR CBS News and Public Affairs; Superv Julian Goodman; Prods Chet Hagan, Louis Hazam; Dirs Various. Sunday (Se ptember 18) ABC 7:30-8 :30pm NYT 8c LAT, Weekly; RETURN Maverick FIIM; 162 stations net and delayed. § Fourth season begins for the Western adventure series, this season co-starring Jack Kelly as Bart Maverick and Roger Moore as his cousin Beau Maverick, charming and slightly larcenous poker-playing adventurers. (James Garner had tarred as Bret Maverick, brother to Bart, during the first three sea¬ sons). The series has been in rerun during the summer from March 30 thru Sept 11. § SPONSORS 1) Kaiser Industries Corp (All Divisions, All Products) thru Young Sc Rubicam, Inc(S.F.); Acct Superv Lawrence Macintosh. 2) R. J. Reynolds Tobacco Co (Salem) thru William Esty Co., Inc(NY); Acct Exec Sam Northcross. 3) Noxzema Chemical Co (Skin Cream) thru Sullivan, Stauffer, Colwell 8c Bayles, Inc(NY); Acct Superv Mary Ayres, ^4 ) Armour Sc Co (Grocery Products Div) thru Foote, Cone 8c Belding(Chi ) . 5) Derby Foods, Inc thru McCann -Erickson, Inc(Chi). 6) Union Carbide Consumer Products, Union Carbide Corp (Prestone) thru William Esty Co., Inc ( NY); Acct Exec James Behan. § PKGR 8c Film Prod Warner Bros TV Div, at Warner Bros. Studio, Burbank, Cal.; Exec Prod William T. Orr; Prod Coles Trapnell; Dirs Various; Story Ed Jim Barnett; Casting Ed Rhine (Warners TV). TELEVISION INDEX 9/12/60— 9/18/60 Page 98 (MORE)