Ross reports -- television index. (1960)

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THIS WEEK (Cont'd) Saturday (October 1) CBS Perry Mason (Cont'd from previous page): 2) Glenbrook Laboratories, Div Sterling Drug, Inc thru Dancer -Fitzgerald -Sample, Inc(NY). 3) Philip Morris, Inc (Parliament) thru Benton & Bowles, Inc(NY). k) The Brackett Co thru Young & Rub i cam, Inc ( BY). § PKGR & Film Prod Paisano Productions with CBS-TV, at General Service Studios, Hollywood, Cal.; Exec Prod Gail Patrick Jackson; Prod Seeleg Lester; DirsVarious; Dir of Photog Frank Redman; Writers Various; Casting Harvey Clermont. NBC 7-7 :30am NYT & LAT, Weekly; DEBUT Today on the Farm TAPE & FILM, from Chicago, also recorded in other cities; 125 stations net. § Singer Eddy Arnold is host for this entertainment, feature and service program for farmers and their families, with news by Alex Dreier, and farm specialties by Mai Hansen, farm editor. Other features will include interviews, weather reports, a women's corner and segments highlighting the activities of farm families throughout the country, as well as interviews with farm authorities. § SPONSOR Massey-Ferguson, Inc (Tractors, Combines) thru Needham, Louis & Brorby, Inc ( Chi). § PKGR NBC-TV(Chi); Prod Ed Pierce; Assoc Prod David A. Englander; DirDavid Barnhizer; Field Dir Max Miller; Writer Earl Hamner; Anncr Joe Slattery. NBC 10-10 :30pm NYT, Weekly; DEBUT The Shari Lewis Show LIVE -(COLOR) from NY; 100 stations net, delayed. (Replaces Howdy Doody, last show Sept 2^). § Shari Lewis is star of this new children's program, presenting her puppets, stories, dances, music and magic tricks. Each program will have a theme related to the interests of young children, illustrated by the multi-talented Miss Lewis. § SPONSOR National Biscuit Co thru Kenyon & Eckhardt, Inc(NY). § PKGR NBC-TV(NY); Exec Prod E. Roger Muir; Prod Bob Scheerer; Dir Bob Hultgren; Writers Shari Lewis, Lan 0'Kun, Stan Taylor. Sunday (October 2) ABC 9:30-10 :30pm NYT & LAT, Weekly; DEBUT The Islanders FILM; 144 stations net and delayed. (Replaces The Alaskans, last show Sept 25). § Adventure series set in the East Indies concerning two young American fliers and a beauti¬ ful Dutch girl who operate a one -amphibian-plane airline, starring William Rey¬ nolds as Sandy Wade, James Philbrook as Zack Malloy and Diane Brewster as Wilhelmina "Steamboat Willy” Vandeveer, with Daria Massey as Naja. § SPONSORS 1) Warner-Lambert Pharmaceutical Co thru Ted Bates & Co., Inc(NY). 2) United Motors Service, Div, GMC, thru Campbell -Ewald Co (Bet). 3) J. B. Wil¬ liams Co., Inc thru Parkson Advertising Agency, Inc (NY). 4) Liggett & Myers Tobacco Co (chesterfield, others cigarettes) thru McCann -Ericks on, Inc (NY). 5) E. I. du Pont de Nemours & Co., Inc thru Batten, Barton, Durstine & Osborn, Inc(NY). 6) Brillo Manufacturing Co., Inc thru J. Walter Thompson Co(NY). 7) Luden's Inc. thru J. M. Mathes, Inc(NY). § PKGR & Film Prod MGM-TV at MGM Studios, Culver City, Cal.; Exec Prod Jaime de Valle; Creator & Prod Richard L. Bare; Prods Mel Epstein, Seton Miller (some episodes); Dirs Various; Writers Seton Miller (head), Arnold Belgard, John McGreevey, Gene Coon, Robert J. Shaw, Ben Starr, Robert Dennis, others; Dir of Photog Nick Musuraca; Casting Don McElwaine. ABC 10:30-llpm NYT & LAT, Weekly; DEBUT The Walter Winchell Show TAPE, re¬ corded 9:30pm NYT; no. of stations not available. (Replaces Johnny Staccato, last show Sept 25). § Walter Winchell presents his unique mixture of gossip and news combined with interviews and discussions with top news and entertainment world personalities. Cn Nov 13, Sunday, the program will move to 11-11 :15pm NYT. § SPONSOR Hazel Bishop, Inc (Beauty Aids) thru Raymond Spector Co., Inc (NY). § PKGR Walter Winchell with ABC-TV; production credits to be announced. TELEVISION INDEX 9/26/6O--IO/2/6O Page 116 (MORE)