Ross reports -- television index. (1960)
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THIS WEEK (Cont'd)
Saturday (October 15 )
NBC Bowling Stars (Cont'd from previous page): the entire third game of a
three-game match, with each week's winner facing a new challenger the follow¬ ing week. The matches were taped at Skytop Lanes near White Plains, N. Y., with Bud Palmer as commentator.
§ SPONSOR General Mills, Inc (Wheaties) thru Knox Reeves Advertising, Inc(Minn) § PKGR NBC Sport s( NY); Prod Perry Smith; Dir Harry Coyle.
NBC 5:30 -6pm NYT & LAT, Weekly; DEBUT NBC Saturday Prom LIVE from NY; 80
stations net and delayed. § Studio dance and music program for teenagers, with Merv Griffin as host, presenting guest bands for dancing and guest recording stars and other personalities. NBC Studio 8-H will be the setting, with an in¬ formal lounge atmosphere for between 4oo and ^00 guests each week.
§ SPONSOR Beech-Nut Life Savers, Inc (Gum, Life Savers) thru Young & Rubicam, Inc ( NY); Acct Superv Alexander ICroll.
§ PKGR NBC-TV(NY); Prod Ed Pierce; Dir Lynwood King; Sets Jan Scott;
Writers Don Epstein, Hal Hackady.
Sunday (October l6)
ABC 2-2 :30pm NYT, Weekly; RETURN Championship Bridge with Charles Goren
FILM; 12*4 stations net and delayed . § Second season begins for the program,
presenting pairs of tournament bridge players competing on a most -point s -during the -program basis, with the winning pair returning the following week to meet a new set of challengers, for weekly cash prizes and bonuses. Charles Goren ana¬ lyzes each hand during bidding and playing. Alex Dreier is m.c. and provides the play-by-play commentary.
§ SPONSORS 1) North American Van Lines, Inc thru The Biddle Co (Bloomington, Ind). 2) Shwayder Brothers, Inc (Luggage) thru Grey Advertising Agency, Inc (NY). 3) Kitchens of Sara Lee thru Cunningham & Walsh, Inc(Chi). *4 ) West Bend Alumi¬ num Co thru Western Advertising Agency, Inc (Racine, Wise).
§ PKGR & Film Prod Walter Schwimmer, Inc(Chi); Exec Prod Walter Schwimmer;
Prod Arthur E. Pickens; Dir Reinald Werrenrath, Jr.
CBS 6-7pm NYT & LAT, this date only; SPECIAL 43rd National Automobile Show LIVE from Detroit; 144 stations net. (Preempts Face the Nation, 6-6 :30pm, and The Twentieth Century, 6: 30 -7 pm). § Telecast of the highlights of the show, featuring the 1961 models of every major U. S. automotive manufacturer at Detroit' new Cobo Hall, including auto and truck models and exhibits of the elements that go into automotive manufacturing as well as designs for the future. CBS News cor¬ respondents Ron Cochran, Charles Collingwood, Nancy Hanschman, Bill Leonard and Harry Reasoner will be the TV guides.
§ SPONSOR Reynolds Metals Co thru Clinton E. Frank, Inc(Chi).
§ PKGR CBS News; Exec Prod Paul Levitan; Prods Harve Fischman, Phil Sykes; Dir Vern Diamond.
CBS 9:30-10pm NYT & LAT, Weekly; RETURN The Jack Benny Program LIVE or TAPE, from LA (also 8 FILM during season); 169 stations net and delayed. §
Eleventh season begins for the comedy program which now is on a weekly schedule.
In past seasons. Jack Benny was presented on alternate Sundays. The program will again feature guest stars weekly and regulars Don Wilson, Eddie "Rochester" Anderson and the Sportsmen Quartet.
§ SPONSORS 1) Lever Bros. Co (Lux Soap) thru J. Walter Thompson Co (NY).
2) State Farm Mutual Insurance Companies theu Needham, Louis & Brorby, Inc (Chi).
§ PKGR J & M Productions (LA); Prod & Dir Fred De Cordova; Filmed Program DirsNorman Abbott, James V. Kern, Fred De Cordova; Exec Prod Irving A. Fein; Music Dir Mahlon Merrick; Writers Sam Perrin, George Balzer, A1 Gordon, Hal Goldman; Prog Anncr Don Wilson; Filmed Programs, produced at Desilu Studios, Hollywood.
TELEVISION INDEX 10/l0/60--10/l6/60 Page 130
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