Ross reports -- television index. (1961)

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ROSS REPORTS -TELEVISION INDEX September 4-10, 1961 VOLUME 13 NUMBER 36 EDITOR: Jerry Leichter WEEKLY NETWORK REPORT PROGRAMS • ADVERTISERS TALENT 551 Fifth Avenue • New York I 7^ HjiJJ 2-59 I 0 PUBLISHED BY TELEVISION INDEX, INC. NBC GENE THIS WEEK NETWORK DEBUTS MONDAY SEPT 4 ABC 11 -11 :30am NYT & LAT RETURN FIVE-A-WEEK SERIES Replaces The Gale Storm Show, last show Sept 1. SATURDAY SEPT 9 NBC 8:30-9pm NYT & LAT RETURN WEEKLY SERIES In rerun during summer SUNDAY SEPT 10 CBS 7-7 :30pm NYT & LAT RETURN WEEKLY SERIES In rerun during summer SUNDAY SEPT 10 ABC 2:30pm to concl NYT 11:30am to concl LAT (premiere games only) RETURN WEEKLY SERIES THE TEXAN FILM Reruns of the Western adventure series starring Rory Calhoun as Big Bill Longley, Texas cowhand, rancher and fighter for law and order in the 1870's. § No longer in production. SPONS: Participations. PKGR & Film Prod: Rorvic Productions with Desilu Productions, at Desilu Culver Studios, Culver City, Cal.; Prods Victor Orsatti, Rory Calhoun; Dirs Various; Writers Various. HISTORY: Debut, on CBS, Sept 29, 1958; thru Sept 12, 1960. ABC daytime five-a-week debut Oct 3, 1960; last show 6, 1961. Return Sept 4, 1961. STATIONS: 105 stations net. THE TALL MAN FILM Western series starring Barry Sullivan as Sheriff Pat F. Garrett and Clu Galager as Billy the Kid in the days when they were friendly rivals before the deadly showdown between them. SPONS: § (half each week) R. J. Reynolds Tobacco Co (Winston) thru William Esty Co., Inc (NY); Acct Exec Grant Thompson; § Other sponsors: American Motors Corp thru Geyer, Morey, Madden & Ballard, Inc (Detroit); Norwich Pharmacal Co., Inc thru Benton & Bowles, Inc (NY); Beech-Nut Life Savers, Inc thru Young & Rubicam, Inc (NY); International Latex Corp thru Ted Bates & Co., Inc (NY). PKGR & Film Prod: Lincoln County Production Co at Revue Studios, Universal City, Cal.; Exec Prod Edward J. Montagne; Prod Frank Price; Dirs Various; Writers Various; Series Creator Samuel A. Peeples; Music By Esquivel. HISTORY: Debut, September 10, 1960. STATIONS: 166 stations net and delayed. LASSIE FILM June Lockhart & Hugh Reilly star as Ruth & Paul Martin, with Jon Pro¬ vost as their son Timmy in these boy-and-dog dramas. SPONS: Campbell Soup Co (Soups, Bean Products, FrancoAmerican Spaghetti) thru Batten, Barton, Dur stine & Osborn, Inc (NY), agency of record; Acct Superv Allan Perry. PKGR & Film Prod: Wrather Corp at Desilu Studios, Hollywood, Cal., and at Morrison Ranch at Calabasas; Prod Robert Golden; Assoc Prods Bonita Granville Wrather, Don Castle; Dirs William Beaudine, Sr., Holly Morse; Prodn Superv William Beaudine, Jr.; Dir of Photog Charles Van Enger; Story Ed Maria Little; WritersVarious; Casting Harvey Claremont. HISTORY: Debut, September 12, 1954. STATIONS: 155 stations net and delayed. AMERICAN FOOTBALL LEAGUE GAMES LIVE, various cities Telecasts of 39 games of the professional American Football League on 16 dates, running thru Dec 17. The AFL championship game will televised two weeks after the regular season ends. On 15 dates, two games will be aired, one in the East and one in the West. On Thanks¬ giving Day, one game, Buffalo at NY, will be telecast nationally. Jack Buck will do the play by play and George Ratterman the color and analysis for Eastern games; Bob Neal the play by play and Elmer Angsman the color and analysis for Western games. (Continued on next page) TELEVISION INDEX Page 83 9/4/61 — 9/10/61