Ross reports -- television index. (1961)
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ROSS REPORTS -TELEVISION INDEX
September 11-17, 1961 *
VOLUME 13 NUMBER 37 EDITOR: Jerry Leichter
WEEKLY NETWORK REPORT
THIS WEEK
THURSDAY SEPT 14
ABC _ _ _ THE DONNA REED SHOW FILM
8-8:30pm NYT & LAT Family comedy series, starring Donna Reed as Donna Stone, wife of a
RETURN small town pediatrician, played by Carl Betz, with Shelley Fabares and
WEEKLY SERIES Paul Peterson as their children.
In rerun during summer SPONS: § Campbell Soup Co (Soups) thru Batten, Barton, Durstine
& Osborn, Inc (NY); Acct Superv Allan Perry; § Johnson & John¬ son (Micrin, Baby Powder, Arrestin, other products) thru Young & Rubicam, Inc (NY); Acct Superv Arthur Menadier.
PKGR: Todon Productions; Film Prod Screen Gems, Inc., at Colum¬ bia Studios, Hollywood, Cal.; Prod Tony Owen; Assoc Prod Paul West; Dirs Jeffrey Hayden, others; Dir of Photog Gert Anderson;
Art Dir Robert Purcell; Writers Sumner Long, others (based on characters created by William Roberts); Casting Mildred Gusse.
HISTORY: Debut, September 24, 1958.
STATIONS: 118 stations net, 21 delayed.
PROGRAMS • ADVERTISERS TALENT
551 Fifth Avenue • New York 17 • MUrray Hill 2-5910
PUBLISHED BY TELEVISION* INC.
< / Is, S.
NETWORK DEBUTS
FRIDAY SEPT 15
ABC
8 :30-9pm NYT & LAT RETURN WEEKLY SERIES
In rerun during summer
FRIDAY SEPT 15
NBC
7 ;3 0-8 :30pm NYT & LAT DEBUT
WEEKLY SERIES Replaces Happy. 7;30-8pm, and One Happy Family. 8-8:30pm; last shows for both. Sept 8.
SATURDAY SEPT 16
4-4;15pm NYT 1-1 :15pm LAT (premiere game only) RETURN WEEKLY SERIES
THE FLINTSTONES FILM
Situation comedy series in animated cartoon form, a satire on modern surburban life picturing the Stone Age adventures of Fred and Wilma Flintstone and their neighbors. Regular voiced are by Alan Reed, Bea Benadaret, Mel Blanc, Jean Vander Pyl, John Stephenson, others.
SPONS: § Miles Laboratories, Inc (Alka-Seltzer, One-A-Day Vitamins) thru Wade Advertising, Inc(Chi); § R. J. Reynolds Tobacco Co(Winston) thru William Esty Co, Inc(NY).
PKGR & Film Prod: Hanna-Barbera Productions at Hanna-Barbera Studios, Hollywood, Cal.; Prods & Dirs Joe Barbera, Bill Hanna; Assoc Prod Alan Dinehart, Jr.; Music Composers & Dirs Bill Hanna, Hoyt Curtin; Writers Joe Barbera, Jack Raymond, others.
HISTORY: Debut, September 30, 1960.
STATIONS: 195 stations net, 48 delayed.
INTERNATIONAL SHOWTIME TAPE, recorded in European cities Don Ameche is host for performances of circuses, magic shows, aqua shows, ice shows and other arena-type entertainments taped during actual performances in cities throughout Europe.
SPONS: § The Seven-Up Co thru J. Walter Thompson Co (Chi). § Bulova Watch Co., Inc thru Sullivan, Stauffer, Colwell & Bayles, Inc (NY). § Sandura Co thru Hicks & Greist, Inc (NY). § Beech-Nut
Life Savers, Inc thru Young & Rubicam, Inc (NY). § Derby Foods,
Inc thru McCann-Erickson, Inc (Chi).
PKGR: White & Cates Productions, Inc (NY) with NBC-TV; Exec ProdLawrence White; Prod Patrick Pleven; Dir Joe Cates; WriterGeorge Kirgo.
HISTORY: Debut, September 15, 1961.
STATIONS: 122 stations net.
COLLEGE FOOTBALL KICKOFF TAPE & FILM
Football features preceding the NCAA college football telecasts on 12 Saturdays and Thanksgiving Day, with Chris Schenkel as commentator. Each program will present a different phase of college football.
SPONS: Union Carbide Consumer Products Co (Prestone products, Eveready products) thru William Esty Co., Inc (NY); Acct ExecsJames Behan, James Stewart.
PKGR: ABC Sports (NY); Prod Barney Nagler; Dir Jack Lubell. HISTORY: Debut, Sept 24, 1960; seasonal. Return, Sept 16, 1961. STATIONS: 181 stations net.
(MORE)
TELEVISION INDEX
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9/11 / 61 — 9/17/61