Ross reports -- television index. (1961)

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ROSS REPORTS October 2-8, 1961 VOLUME 13 NUMBER 40 EDITOR: Jerry Leichter RECEIVED T 2 1961 f'BC GENERAL LIBRARY TELEVISION INDEX PROGRAMS • ADVERTISERS TALENT 55 I Fifth Avenue • New York 17* M Urray Hill 2-5910 PUBLISHED BY TELEVISION INDEX, INC. WEEKLY NETWORK REPORT THIS WEEK NETWORK DEBUTS MONDAY OCTOBER 2 ABC — 12 :30-lpm NYT & LAT DEBUT MON thru FRI SERIES Replaces Number Please, moved to 2-2 :30pm, in turn replacing Dav In Court, moved to l-l:25prr ABC — 1:25-1 :30pm NYT & LAT DEBUT MON thru FRI SERIES ABC — — — 4:50-5pm NYT & LAT DEBUT MON thru FRI SERIES F„eplaces 10-min segment of American Bandstand. ABC — 8:30-9pm NYT & LAT RETURN-New day & time WEEKLY SERIES Fourth Season In rerun during summer ABC — 10-1 lpm NYT & LAT DEBUT WEEKLY SERIES In time formerly taken by last half-hour of Adven¬ tures in Paradise, and Peter Gunn. 10:30-llpm, last show Sept 25. MAKE A FACE LIVE from NY Game show in which contestants try to match segments depicting char¬ acters or people slowly revolving on three parallel bands. Each suc¬ cessfully matched segment produces elements of a caricature showing some mystery celebrity to be identified for the major prize. Bob Clayton is m. c. SPONS: Sustaining. PKGR: TV Games, Inc (NY); Exec Prod Herbert Gottlieb; Prod Art Baer; Assoc Prod Bill Watts; Dir Seymour Robbie; Music Dir Hank Sylvern, ABC MID-DAY REPORT with ALEX DREIER LIVE from Chicago News reports with Alex Dreier as reporter-commentator. SPONS: Sustaining. PKGR: ABC News (Chi); Prod Dwight Bischell; Dir Herb Cunniff; News Writers Arthur Wishari, Don Bresnahan. AMERICAN NEWSSTAND LIVE from NY Daily news program specifically directed at young people, with Roger Sharp as anchor man, assisted by David Jayne and Bill Lord as writerreporters. SPONS: Sustaining. PKGR: ABC News (NY); Prod-Editor Fred Sheehan; Dir Mac Hemion. THE RIFLEMAN FILM Western series starring Chuck Connors as Lucas McCain, a widower and frontier rancher, and Johnny Crawford as his young son, Mark. SPONS: The Procter & Gamble Co (Tide, Crest, Zest, Liquid Prell, others) thru Benton & Bowles, Inc (NY), agency of record; TV Acct Rep Stuart Erwin. PKGR & Film Prod Four Star Television with Sussex Pictures, Inc at Republic Studios, Studio City, Cal.; Prods Arthur Gardner, Jules Levy, Arnold Laven; Dirs Various; Dir of Photog Howard Schwartz; Art Dir Gibson Holley; Writers Various; Casting Marjory McKay. HISTORY: Debut, September 30, 1958; last Tuesday show, 26, 1961; Return in current time, October 2, 1961. STATIONS: 117 stations net, 54 delayed. BEN CASEY FILM Drama series centering about Dr. Ben Casey, young resident in neuro¬ surgery at an urban hospital, starring Vincent Edwards in the title role and Sam Jaffe as Dr. Zorba; with Bettye Ackerman as Maggie Graham, Harry Landers as Dr. Ted Hoffman, Nick Dennis as Nick Kanavaras, and Jeanne Bates as Nurse Wills. SPONS: § American Chicle Co thru Ted Bates & Co., Inc (NY). § Block Drug Co thru Sullivan, Stauffer, Colwell & Bayles, Inc (NY). § Brillo Manufacturing Co thru J. Walter Thompson Co (NY). § Bristol Myers Co thru Ogilvy, Benson & Mather, Inc (NY). § Consolidated Cigar Sales Co thru Erwin Wasey, Ruthrauff & Ryan, Inc (NY). § Dow Chemical Co thru MacManus, John & Adams, Inc(Det). § Minnesota Mining & Mfg. Co thru MacManus, John & Adams, Inc (Det). § Mobil Oil Co., Inc thru Ted Bates & Co., Inc (NY). § Noxzema Chemical Co thru Sullivan, Stauffer, Colwell & Bayles, Inc (NY). § Polaroid Corp thru Doyle Dane Bernbach, Inc (NY). § Singer Sewing Machine Co thru Young & Rubicam, Inc (NY). § Warner-Lambert Products Div thru Ted Bates & Co., Inc (NY). § Wynn Oil Co thru Erwin Wasey, Ruth¬ rauff & Ryan, Inc (LA). PKGR: Bing Crosby Productions with Angelus Productions; Film ProdBing Crosby Prodns at Desilu Studios, Hollywood, Cal.; Exec Prod (Continued on next page) TELEVISION INDEX Page 108 10/2/61 — 10/8/61