Ross reports -- television index. (1962)

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ROSS REPORTS -TELEVISION INDEX March 26 -April 1, 1962 PROGRAMS • ADVERTISERS TALENT VOLUME 14 NUMBER 13 EDITOR: Jerry Leichter 551 Fifth Avenue • New York 17* M Urray Hill 2-5910 9 ' 7 PUBLISHED BY TELEVISION INDEX. INC. WEEKLY NETWORK REPORT * 4 THIS WEEK Specials & Highlights THURSDAY MARCH 29 NBC 7 :30-8 :30pm NYT & LAT THIS DATE ONLY Preempts The Detectives SATURDAY MARCH 31 U. S. #1: AMERICAN PROFILE (COLOR) FILM An examination of the historic past of the 2, 383 miles of Highway # 1 from Fort Kent, Me., to Key West, Fla., with Van Heflin as narrator, also appearing on camera in several segments. SPONS: Savings and Loan Foundation thru McCannErickson, Inc (NY). PKGR: NBC News (NY); Prod & Writer Lou Hazam; Assoc Prod Dan Kurasik; Dirs Ray Garner; Thomas Priestley. STATIONS: 175 stations net, 47 delayed. CBS _ 2pm to concl NYT THIS DATE ONLY Open Time SUNDAY APRIL 1 EAST -WEST ALL-STAR COLLEGE BASKETBALL GAME LIVE First network telecast of the eleventh annual EastWest All-Star Col¬ lege Basketball Game in the Municipal Auditorium in Kansas City, Mo. Jack Drees will describe the action with Jack Whitaker doing color. SPONS: § Ford Division, Ford Motor Co thru J. Walter Thompson Co (Detroit). § Brown & Williamson Tobacco Corp thru Ted Bates & Co., Inc (NY). PKGR: CBS Sports; Prod Chet Forte; Dir Tony Verna. STATIONS: 167 stations live. ABC 910pm NYT & LAT THIS DATE ONLY Preempts Bus Stop. NBC 6:30-7 :30pm NYT & LAT THIS DATE ONLY Preempts 1, 2, 3-Go and Bull winkle. AT THIS VERY MOMENT TAPE, recorded in LA Variety and information program, with Burt Lancaster as host to over 20 top stars, marking the beginning of Cancer Control Month. SPONS: American Cancer Society and Eleanor Roosevelt Cancer Found¬ ation, Inc ., direct. PKGR: Talent Associates-Paramount, Ltd (LA); Prod Michael Abbott; Dir Richard Schneider; Writers Arnold and Lois Peyser. STATIONS: 127 stations net, 10 delayed. JACQUELINE KENNEDY'S JOURNEY (COLOR) FILM Highlights of Mrs. Jacqueline Kennedy's tour of India and Pakistan from March 12 through March 25, with Sander Vanocur as reporter. SPONS: Sustaining. PKGR: NBC News (NY); Prod Robert Priaulx; Cameras Leroy Ander¬ son, Robert Donoghue; Reporter-Narrator Sander Vanocur. THIS WEEK Regular Network Specials ABC SPECIAL SERIES (Usually seen Tuesdays) 16 Programs during sea¬ son, half-hour and one hour. CBS SPECIAL SERIES Four Programs Various Days & Times Preempts To Tell the Truth and Pete & Gladys. CLOSE-UPi FILM Information and background documentaries on topical subjects. SPONS: Bell & Howell Co (Cameras, Photo Equipment) thru McCannErickson, Inc (Chi). 11th Program March 27, Tue, 10-llpm NYT & LAT; Cambodia: The Peaceful Paradox, a report on the Southeast Asia country that remains a happy and relatively prosperous nation, with Oscar Rose and novel¬ ist Han Suyin as narrators. Pkgr: ABC News, Special Projects (NY); Exec Prod John H. Secondari; Prod & Dir & Writer David Hardy; Camera Henri Werner Toluzzi. NY PHILHARMONIC YOUNG PEOPLE'S CONCERTS TAPED, in NY Leonard Bernstein conducting the New York Philharmonic . SPONS: Shell Oil Co thru Kenyon & Eckhardt, Inc (NY). 3rd Program March 26, Mon, 7:30-8 :30pm NYT & LAT; Happy Birth¬ day, Igor Stravinsky, an 80th birthday tribute to the composer, with allStrav insky concert at Carnegie Hall. Pkgr: CBS-TV with New York Philharmonic; Prod & Dir Roger Eng¬ lander; Asst Prod Mary Rodgers; Assoc Dir Bruce Minnix. TELEVISION INDEX Page 28 3/26/62--4/1 / 6 2