Screen and Radio Weekly (Apr 1934 to Aug 1937)

Record Details:

Title:
Screen and Radio Weekly
Date:
Apr 1934 to Aug 1937
Volume:
Screen and Radio Weekly (Apr 1934 to Aug 1937) Promotions
Leaf #:
0006
Language:
English
Subjects:
Motion Pictures, Film Industry Fan Magazine
Collection:
Fan Magazines and Hollywood Studio System
Format:
Contributor:
Media History Digital Library, Canadian Media Magazines Project, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Screen and Radio Weekly

Editor: Douglas Martin (1934-40)

Screen and Radio Weekly (1934-40) was launched by the Detroit Free Press in April 1934 and published with that masthead until 1940, when its material was folded into the paper’s general content Sunday Magazine. By October 1934, it was syndicated nationally in dozens of different newspapers, all offering “a week-end of gala reading enjoyment. Not just ‘another section,’ but a full-size tabloid in brilliant colors and breezy pictorial, FREE with your Sunday Free Press,” or Sunday Oakland Tribune, or Sunday Democrat and Chronicle, or whichever location the novelty began, separated by months and thousands of miles across the entire United States. The sixteen-page tabloid magazine was printed in bold color blocking, featuring rainbow-bright portraits of movie stars on its front and back covers. There are indications it was available as a magazine in its own right, not only as a newspaper supplement, at least in Detroit. Over its six years of publication, Screen and Radio Weekly was included in at least thirty-two papers, at least fifteen concurrently in 1937. Its circulation approached 1.5 million copies weekly at the time, higher than the watermark for Photoplay (1911-80) of 1.4 million circulation in the mid-1950s. Douglas Martin was editor in Detroit and Grace Wilcox, his recently widowed sister-in-law, penned the main gossip column from Los Angeles, “Hollywood Reporter” (apparently no relation to the fledgling magazine of the same name). Wilcox’s bylines also often used her married name, Edith Dietz. She had worked in the publicity departments at Mutual and Universal, then writing for the Los Angeles Express in late 1910s, It Magazine in the early 1920s, and the Los Angeles Times in the late 1920s, before writing screenplays for Anna May Wong. Another near-weekly reporter in the magazine’s first months was Douglas W. Churchill, just before he became Hollywood correspondent for the New York Times.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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THE DETROIT FREE PRESS—TUESDAY, MAY 1, ooo Schoolgirls Find Thrill in Screen R Lunch time at Cass Technical High School Monday was a fine chance for Margaret Weiss, Jane Eble and Jean Christo (left to right) to read more of the thrilling stories of famous motion New Sunday Free Press Feature | Brings Glamour to Women Readers | Women of all ages like to read girl's tn high school, anything ex|about beautiful, glamorous women, , citing can be ‘possible for the fu 1934 dio Weekly picture and radio stars in the new Screen & Radio Weekl Free Press, published for the first time Sunday. During the week the Weekly will be sold separately on newsstands for 5 cents. . p. 3 of the Hundreds of Letters Come In Hundreds of letters have already appeared Sunday for the first fime. One letter came from The Buddy Rogers Club of Michigan. |That's one reason why the Screen and Radio Weekly of The Detroit Free Press was read by thousands of Detroit women when it made its first experience Sunday. But there is an age when reading about beauty and glamor brings ture. She herself might become the heroine of any story with a happy | | ending, That’s why Margaret Weiss and Jane Eble propped a copy of the Ss and Radio Weekly up noon in the lunch room at Cass Technical High School, while Jean “We feel it our duty, as one of ithe largest fan club organizations | in the Country, to congratulate you /on your splendid new movie maga| zine innovation which in the future | will accompany each Sunday edi-| | tion of your paper,” wrote William | J. Frank, president of the | will be the popular Sunday paper) club. | “Certainly The Detroit Free Press| thrilling dreams to a girl. When a Christo listened enthralled to their “ohs” and “ahs.” The girls happened to be reading about Loretta Young, who will be seen in Detroit soon in “The House of Rothschild,” Arliss. Learn of Loretta’s Life Thanks to the Screen & Radio starring George | | | ' gation?” wrote Andrew J. LaPrese, Weekly, the girls learned all about | Loretta’s hopes and ambitions, about the charming rooms in her | Hollywood home, a cool New England house of white brick and white-painted wood. Whenever they see Loretta fn a picture, they can remember her background, the striking effect of the living room in her home, with light green walls, cream woodwork | and a black carpet to match the long black linen drapes at the windows, The girls find a spur to ambi| tion in reading of the success other i girls have had. Meanwhile, other folks who want creen against their school books Monday Ito |reading about screen and radio | stars can buy extra copies of the new Screen & Radio Weekly on ‘all newsstands for 5 cents during ithe week, though of course the 'Secreen & Radio Weekly is free | with every copy of the Sunday Free | Press, which includes the complete | /$2 novel that is such a favorite. each week, with us in the future. “We appreciate your thoughtfulness on the part of the hundreds of | thousands of movie lovers your fine paper must reach.” “May I also add my word of) felicitation in behalf of our organi-| vice president, in a footnote. $1,000 Offered in Prizes Included in each of the first four | issues of the Screen & Radio Week-| ly, beginning last Sunday, will be) answers to 20 questions, five an-| swers in each of the four lewis} Fach issue contains a coupon on | which the answers for that week's) | five questions are to be written. | When all four coupons (the 20) answers, have been filled out, the | contestant should also ‘opinion in 100 words on “What I this opinion on a separate sheet of | 1} 1 jled to the get caught up on their Sunday || PAPEL ANSIEG BN DS, TESS 5 write an! Like Best About the New Screen. & Radio Weekly.” The coupons and | Screen & Radio Contest Editor, care | The Detroit Free Press, before 6' p. m., Friday, June 1. One thousand dollars in prizes | will be given to winners in the con | | test, with a first prize of $300. You could even take a trip to Hollywood and see some of the stars in person if you won $300. There's an idea to set you reading the instantaneously popular Screen & Radio Weekly of The Detroit Free Press!