Screen and Radio Weekly (Feb 14, 1937)

Page scan 0005 from Screen and Radio Weekly

Record Details:

Title:
Screen and Radio Weekly
Date:
Feb 14, 1937
Volume:
Screen and Radio Weekly (Feb 14, 1937 in Albany Knickerbocker Press)
Leaf #:
0005
Language:
English
Collection:
Hollywood Studio System and Fan Magazines
Contributor:
Media History Digital Library; Canadian Media Magazines Project; Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Screen and Radio Weekly

Editor: Douglas Martin (1934-40)

Screen and Radio Weekly (1934-40) was launched by the Detroit Free Press in April 1934 and published with that masthead until 1940, when its material was folded into the paper’s general content Sunday Magazine. By October 1934, it was syndicated nationally in dozens of different newspapers, all offering “a week-end of gala reading enjoyment. Not just ‘another section,’ but a full-size tabloid in brilliant colors and breezy pictorial, FREE with your Sunday Free Press,” or Sunday Oakland Tribune, or Sunday Democrat and Chronicle, or whichever location the novelty began, separated by months and thousands of miles across the entire United States. The sixteen-page tabloid magazine was printed in bold color blocking, featuring rainbow-bright portraits of movie stars on its front and back covers. There are indications it was available as a magazine in its own right, not only as a newspaper supplement, at least in Detroit. Over its six years of publication, Screen and Radio Weekly was included in at least thirty-two papers, at least fifteen concurrently in 1937. Its circulation approached 1.5 million copies weekly at the time, higher than the watermark for Photoplay (1911-80) of 1.4 million circulation in the mid-1950s. Douglas Martin was editor in Detroit and Grace Wilcox, his recently widowed sister-in-law, penned the main gossip column from Los Angeles, “Hollywood Reporter” (apparently no relation to the fledgling magazine of the same name). Wilcox’s bylines also often used her married name, Edith Dietz. She had worked in the publicity departments at Mutual and Universal, then writing for the Los Angeles Express in late 1910s, It Magazine in the early 1920s, and the Los Angeles Times in the late 1920s, before writing screenplays for Anna May Wong. Another near-weekly reporter in the magazine’s first months was Douglas W. Churchill, just before he became Hollywood correspondent for the New York Times.

– Paul Moore, March 2024

Date Added:
July 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ri tM ERE'S a_ primer lesson in sham pooing, the idea being that a lot of women don’t know A B C about it. Everybody ought to be able to give herself a decent hair wash, because there are times when help isn’t available. A clean, crisp head of hair will often cure a lingering case of the golly-woggles. Therefore, next time Violet is booked up when you call for an appointment and your hair is in strings and you can’t stand yourself another minute, just march into the bathroom with these instructions. (The pictures are merely to inspire you. If you can look as gorgeous wearing a coronet of suds as Virginia Gray does you may go to the head of the class.) First perform a vigorous Scalp massage and don’t spare the horses. If you dip your fingers in warmed oil at intervals during the act, so much the better. When your head tingles al) over from determined and prolonged Manipuiation, douse it in definitely warm water and commence. Both soap and bottled oi) shampoos proceed with more efficiency in water of reasonably high temperature. Soap used for Shampooing must be melted down to liquid form with the help of heat and water. Don’t let teacher catch you rubbing a bar of soap over your head. Many hair experts prefer oil shampoos. However, a rich lather of old-fashioned suds does give a gloriously clean feeling. Le IS the rinsing that is vitally important. You must be tient and thorough about it. Soap is to get out of hair. Now a question Beauty trom Hollywood: Cleanliness begins at the top, Virginia Gray, M-G-M player, believes. Here she shows the steps in her favorite shampoo, with the pleasing result shown just above these lines. of equipment arises. It-is positively archaic to attempt to rinse hair by. just dipping it in and out of a bowlful of water. It needs running water and plenty of it. So fortify yourself for home shampoos by purchasing a small bath spray attached to a length of rubber hose. With one of them you can rinse your own hair with the ease and speed of a professional beauty operator. Perhaps your hand basin hasn't a single faucet to mingle both hot and cold water. Very well, your bathtub is pretty sure to have. Attach the spray there and rinse your hair in the bath tub. One lather is not enough. Work up two good ones with a rinse in between. When you've done yeoman rinsing duty with the spray, fill the basin with warm water and add half a cup of vinegar or the juice of two lemons. Dip your head in that. Then give it a final dip. oF eee your head briskly for a.few moments to take the sopping wetness out, but don’t let your bair get even partially dry before combing it into the shape you want it to take. This is true if you have any kind of a wave, either natural or by grace of &@ permanent. Use lots of hair pins and put a net on to hold the result in shape while it dries. Those little round crueller curls which the operator is making across Virginia’s head are simple. Just twist little bits of hair ‘round and ‘round upon itself clock-wise and pin down with invisible hairpins. It is the best way to handle the short hairs in front of and behind the ears. Don’t comb out your coiffure unti) it is thoroughly dry. And I mean thoroughly. Devote yourself exclusively to the drying until it is accomplished. Don’t risk pneumonia, or at least a crick in we neck, by running errands with wet air.