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from Hollywood
67
S Confess
The Further Revelations of a Press Agent
By an Incorrigible One
So many readers wrote us, praising the article, Revelations of a Press Agent, which appeared in a recent number, that the editors persuaded the clever writer of the article to give us further information concerning the fascinating and informative profession of "star-making." And here it is:
Of course, I don't mean to say that we press agents are regular little Georgie Washingtons when it comes to not being able to tell lies. We can tell whoppers and occasionally still do. But the chap who peddles too many fibs for a living isn't respected even on his own lot, and we found that the morning sheets were afraid to recognize a real news story when they did get it.
nce upon a time, the best press agent was a fiction writer. The more lurid his imagination, the more space he got for his clients in the papers.
The 1923 model of publicity writer doesn't believe any more that you can fool all of the editors all of the time. And he gives the people all the truth that they can, or will, digest.
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Wolf! Wolf!
or instance, when Jack Pickford and his company were on location at Keen Camp in the San Jacinto mountains a few years ago, filming The Little Shepherd of Kingdom Come, a fire broke out in the camp. Eight or ten houses burned — huge barns full of {Continued on page 97)
Giving the Big Boss an occasional dose of pleasing publicity is accomplished by posing him with an admiral, an opera singer or perhaps a Japanese diplomat. Reading from left to right above are Rupert Hughes, Samuel Goldwyn, Henry Morgenthau, former ambassador to Turkey, and Mrs. Rupert Hughes.