Screenland (Apr–Sept 1923)

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64 S CREENLAND O," Naming" ?■ a movie star seems to be Young America's favorite sport. Bill Hart has suffered as the innocent victim on several occasions. Hollywood By Barry Ct, Non-professional wives who want a divorce keep an eye on hubby when he comes to Hollywood But movie wives, scandal-shy, have to get along with plain incompatability . JL-^os Angeles, the temperamental, city of lemons and prunes and beautiful — ah, so devastatingly beautiful — co-respondents, how oft thy name appears in sensational divorce stories in the newspapers of the world ! How mightily have thy daughters worked that the circulation of great dailies might be increased — how mightily, and how wickedly, and with what magic of romance ! A story right out of Hollywood, decorates the first page of your favorite morning paper. "Film Star Named" — the headline cries with louder voice than that of the noisy gamin who sells it to you. "Another illusion gone," you say to yourself, "I hope it isn't Ainchee Charming !" And you stand on the corner, until you have eaten down into the story with your hungry eyes — for not always is the star's name up in the first paragraph where a good newspaperman would put it. And sometimes — when you find the name — it is utterly unfamiliar to you. You begin to wonder if you know so many of the stars after all. Sometimes the woman mentioned isn't a star at all. Perhaps she is playing a small bit, perhaps she is an extra girl, perhaps she used to be an extra girl. Sometimes she may even be a scenario writer, or a stenographer in an obscure studio. That was the reason the newspaperman buried her name way down in the story. A good newspaperman would have put her name in the lead, told you exactly who she was, written a couple of sticks about her — say 150 words — and let it go at that. But the other — possibly on orders from the boss — writes a column about the poor little nobody so that the story may carry the banner — the eight column line— and the copy reader may label her a film star. This writer is clever. He calls her a beautiful Hollywood girl, a movie vamp, a cinema beauty — anything but her name, until you have read down several hundred words. He has made you all excited. He has given you a few minutes of delight, or anxiety, or interest at least, that more than repays you for your pennies. But he has given you a false impression, and he has given the movie folks an undeserved stigma. He has distorted the story out of all proportion, and all truth. Therefore, however clever he may be, he is not a good newspaperman, even if acting under orders. Now of course, there have been film stars — -real stars or near stars — stars that shine and shines that star — who have been named in divorce complaints ; or whose names have been mentioned in anger and little reverence by angry wives.